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Marketing to the Ages

When you are designing your marketing campaigns, you must be mindful of the target audience you are hoping to attract. You may need vastly different…

FastTrack Marketing

November 26, 2015

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How to Use Bid Management Strategies in Pay-Per-Click Advertising

In one of our last blogs we talked about Google AdWords and how Pay-Per-Click (PPC) advertising on Google and other search…

FastTrack Marketing

November 19, 2015

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Happy Birthday, Google AdWords!

Google AdWords celebrated 15 years of success in October. Back in 2000, AdWords had 350 advertisers. Today that number has grown to 1 million, making…

FastTrack Marketing

November 5, 2015

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What Interconnectivity Means for Marketing Your Practice

Are your elective surgery marketing efforts interconnected with each other? Are you promoting harmony throughout your messages? No, we are not talking about musical chords…

FastTrack Marketing

October 20, 2015

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Video Blog: Google Snack Pack Shake-Up

Google recently changed some of their search engine optimization (SEO) code. They are calling it the Google Snack Pack. Watch this short video to learn…

FastTrack Marketing

October 20, 2015

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Best Way to Make Your Holiday Campaigns More Effective

Even though it’s only October, and you probably have Halloween costumes and parties on your mind, now is the time to start planning your December…

FastTrack Marketing

October 6, 2015

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Video Blog: RIP Google +

Google recently announced that users will no longer need a Google+ account to utilize certain Google services. While some are calling this the “death” of…

FastTrack Marketing

September 23, 2015

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How to Choose Online Scheduler Software

In a blog earlier this month we talked about the importance of having online appointment scheduling capabilities on your elective surgery website. Besides patient convenience,…

FastTrack Marketing

September 23, 2015

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Using SEO to Promote Non-Elective Procedures

Fast Track Marketing has a long history of helping eye care practices increase their lead flow and surgery conversion rates. We often see practices that…

FastTrack Marketing

September 15, 2015

Online Scheduling vs.“Request an Appointment” Forms featured image

Online Scheduling vs.“Request an Appointment” Forms

If your elective surgery practice does not offer real-time appointment scheduling on your website, you may be losing leads. The traditional method of scheduling appointments…

FastTrack Marketing

September 11, 2015