Using SEO to Promote Non-Elective Procedures

Fast Track Marketing has a long history of helping eye care practices increase their lead flow and surgery conversion rates. We often see practices that place all of their “marketing eggs” into their elective surgery procedures such as LASIK vision correction.

While this can be quite effective in driving those elective procedures, we also encourage practices to emphasize their non-elective procedures using search engine optimization (SEO) strategies to climb to the top of Google-optimized search terms.

86% of consumers stated that using a search engine allowed them to learn something new or important that helped them increase their knowledge. (Source: Pew Research Center, Search Engine Use 2012)

Patients with medical eye conditions tend to do as much – if not more – research than elective surgery patients because there isn’t always a cure for those conditions. They are looking for practices that will provide an exceptional patient experience while also offering the most advanced options for treatment. By taking advantage of the lack of SEO competition for these non-elective eye conditions, your website will become more visible online. Prospective patients will be more likely to stumble upon your site and learn about your elective surgeries in a more round-about way.

Low Competition = High Rewards

By incorporating this strategy, you can see results in as little as three months (depending on your market). To learn more about ways to promote your non-elective procedures through SEO to boost your elective services, contact Brandi Musgrave at 303-447-9192 or brandi@fast-trackmarketing.com.