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Email Marketing

Take Advantage of Emails to Boost Leads

Email marketing works…if done correctly. In fact, experts have stated that email marketing brings an ROI of 4,300%. While we cannot promise this exact ROI for your practice, we can tell you that our past results with targeted email marketing campaigns, monthly newsletters and promotional emails have been highly effective for our clients. We understand the buying cycle of patients, especially elective surgery patients.

We Focus on Patients’ Hot Buttons

We write and design emails and newsletters that speak to patients’ hot buttons – subject matter that will resonate with them. By trusting our team with email marketing, you can expect:

  • Subject lines, headlines and email copy will be written to entice the recipient to open the email and take action
  • Email designs that are aesthetically pleasing to attract attention and engage the prospect
  • Emails that are easily read on any type of device (mobile, desktop, etc.)
  • Effective calls-to-action are incorporated
  • Landing pages are built to track the efforts of the campaigns and capture lead information
  • Easy unsubscribe options

Send the Right Messages to the Right Audience

We can pinpoint just the right target audience for your specific message.

  • Household income
  • Net worth
  • Glasses and contact wearers
  • Interest in cosmetic procedures
  • PPO insurance
  • Age
  • Gender
  • And much more

Communicate with Referring Providers

Referring providers are one of the most important relationships your practice can have. By regularly communicating with other practices in your community, you will keep that line of referrals open, ultimately improving your lead flow.

Fast Track Marketing makes it easy to keep in touch with referring providers through the creation of monthly or quarterly newsletters. We handle the details of gathering content, designing the newsletter, proofreading, editing and delivering your approved newsletter to your database of referral providers.

Newsletters can be sent electronically or printed and mailed. Issues commonly contain information such as:

  • New product or service announcements
  • Staffing changes
  • Location or contact information changes
  • Doctor-written articles
  • Case studies of past patient successes
  • Contest or discount announcements
  • Employee spotlights
  • Testimonials
  • Referral contact information

Let Fast Track Marketing help your practice master email marketing. Contact us today to see how stress-free it can be for you! Call Brandi at (303) 731-2634 or schedule a meeting online.