New Research Shows Why AI Visibility Is More Complicated Than Rankings
New SparkToro research shows that AI platforms can be highly inconsistent when recommending brands and products, raising important questions about how marketers measure AI visibility.
September 17, 2026
Read Post
Which Paid Ads Should Your Practice Actually Run?
Most practices come to paid advertising with the wrong question. They ask whether they should be on Facebook, or whether TikTok is worth trying, or…
September 17, 2026
Read Post
The Patients Using AI to Pick a Doctor Are Not the Ones You Think
Ask most practices who they think is using ChatGPT to research a doctor and you get some version of the same answer. Younger patients.
September 16, 2026
The Playbook That Filled Your Schedule in 2019 Is Not Filling It Now
Think back to what was filling your elective schedule five or six years ago. For most practices the list is short and it is…
September 4, 2026
How to Optimize Your Medical Practice Website for AI Search Engines Like ChatGPT and Copilot
Ask ChatGPT who does LASIK in your city. Then ask Copilot in Bing. Then ask Google and read the AI summary sitting above the…
August 24, 2026
Your Stock Photos Are Working for Your Competitors Too
There is a photo of a bright, empty waiting room with a fiddle leaf fig in the corner. Great light, nobody in it. That…
August 19, 2026
Why Consistent Branding Across Every Touchpoint Increases Elective Surgery Conversions
A patient considering an elective procedure will touch your practice eight or nine times before they ever call. A Google search. An AI answer…
August 17, 2026
How to Know When It’s Time to Stop DIY-ing Your Practice Marketing
Here is something we do not say often enough: doing your own marketing is usually the right call at the start. Somebody at…
August 10, 2026
When Every Practice Looks the Same, Price Becomes the Only Difference
Picture a patient who has finally decided to do something they have been putting off for years. Refractive surgery, maybe. It is elective, so…
August 6, 2026
How Email Nurture Sequences Keep Your Practice Top of Mind Until Patients Are Ready to Book
Someone filled out your LASIK form in March. They read every page on your site, watched the video, and then went quiet. In September…
August 3, 2026