Know Your Patients and the Best Ways to Reach Them Doing broad-based marketing is like standing on the roof of your building and telling people about your medical practice through a megaphone. It’s not very efficient or effective. If you really want to reach the right people at the right time through the right channels, turn to technology. AI-empowered marketing can be implemented to not only serve your practice better but also provide potential patients the opportunity to make their lives happier, easier, more fulfilled, etc. (depending on the products or services you sell). But first, you need to know which type of people to target. Market Insights At Fast Track Marketing, we perform a Market Insights overview to help our clients learn demographics about their current patient base: Age Gender Race and ethnicity Geographic location Income level Level of education Employment status Occupation Homeownership How they purchase How they search online And more This information can be used to build the best strategies to target similar individuals. For example, instead of serving a digital ad on Facebook for cataract surgery to an individual who is 21 years old, you can focus your marketing strategies and dollars on people in an age bracket who might be experiencing cataract symptoms. It all comes down to return on investment (ROI). How AI Comes into Play At Fast Track Marketing, we can use AI tools to interpret the market insights we gather to better understand patient preferences and needs. Through this process, we can analyze large volumes of data quickly, providing insights into patient behavior and market trends. Armed with this knowledge, we can make recommendations and deliver highly targeted content through digital advertising, targeted email marketing, social advertising and more. So when they are searching online on search engines or social media sites, your ads can appear in their line of view. The goal is to enhance patient experiences and increase engagement. Our AI tools can also forecast future trends and patient behavior, helping our clients make quick adjustments to campaigns based on performance data. Our clients can access this information 24/7 in our Client Portal. It all comes down to optimizing results and maximizing ROI. There are people out there who don’t know they need/want your products or services because they don’t know about you yet! Let Fast Track Marketing help you spread the word (without a megaphone!). Contact Brandi Musgrave at Fast Track Marketing. Click here to start the process or send an email to brandi@fast-trackmarketing.com.