How SMART Solutions Campaigns Are Helping Elective Surgery Practices Thrive — Even in a Tough Economy Elective procedure marketing can feel like a grind in today’s economic climate. With rising competition and patients growing more cautious about out-of-pocket spending, it’s more important than ever to reach the right audience with the right message — at the right time. At Fast Track Marketing, we don’t just rely on AI-powered digital marketing to drive results — we also offer SMART Solutions Campaigns: a top-of-funnel targeting strategy that delivers precision, reach, and measurable ROI across multiple channels. What Are SMART Solutions Campaigns? SMART Solutions are built to hyper-target ideal patients using addressable advertising, delivered in a coordinated, 30-day campaign across: Connected TV (CTV) Direct Mail Display Ads Email Campaigns Whether you’re targeting your existing lead list or a new, purchased list, SMART Solutions ensures your message hits high-value audiences consistently — and cost-effectively. Real Results From Real Practices Our clients are seeing powerful outcomes from this layered, multi-channel approach: ✅ A LASIK practice booked 14 new consults from a SMART remarketing campaign to their current lead list ✅ Another LASIK client booked 5 new procedures, including 2 EVO ICL surgeries, from a purchased list campaign ✅ A plastic surgeon saw 5 booked procedures after running a 30-day SMART Solutions campaign These aren’t just clicks or impressions — these are booked consults and completed surgeries with a direct tie to targeted outreach. Measuring ROI with Matchback Attribution Unlike traditional advertising, SMART Solutions includes a built-in matchback process. Roughly 45 days after the last ad runs, we analyze patient activity to show you: Who saw your campaign Who booked or scheduled The true ROI of your campaign This gives you clear visibility into performance — and the confidence to scale what works. Why It Works: Multi-Touch = More Conversions Patients today don’t book after one ad. They need multiple impressions, across multiple platforms, to move forward. SMART Solutions builds brand familiarity and trust by showing your campaign across: 📺 CTV (think Hulu, Roku) 📬 Direct Mail delivered to their home 💻 Display ads as they browse the web 📩 Email with timely, relevant offers or info By surrounding your audience with your message over 30 days, your practice stays top-of-mind — and patients are more likely to convert when the time is right. Ready to Fill Your Schedule with Qualified Patients? If your elective surgery practice is feeling the slowdown, it’s time to try a smarter approach. With AI-powered marketing plus SMART Solutions, Fast Track Marketing helps you: Reactivate cold leads Target brand-new high-value audiences Book more consults and procedures Actually measure your return on investment 👉 Schedule a free strategy call and see how SMART your marketing could be.