Educational trainings built for elective healthcare practices.
Our live and on-demand webinars are designed to help your team navigate real marketing challenges—from capturing better content to optimizing for AI-powered search. Whether you’re a practice owner, administrator, or in-house content lead, these sessions are built to be practical, strategic, and immediately usable.
Upcoming Live Webinars
Free, one hour, and built for whoever makes the marketing call at a practice.
Every session is recorded, so register even if the day does not work.
Marketing Your Practice: What Works, What Doesn’t and Where to Focus Next
Thursday, October 29, 2026 · 12pm MT / 2pm ET
Live on Zoom · With Elaine Honold, COO
Elaine’s session from the American Academy of Ophthalmology annual meeting (AAO 2026), brought online for anyone who could not be in the room. What is bringing patients in for practices right now, what is quietly costing money, and how to decide where your next marketing dollar goes.
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Missed a Webinar? Watch the Replays Here
Watch any past session on demand. Nothing to unlock and no form to fill out. Several of them came with a free guide or checklist, and those are still yours to grab.
Is AI Recommending Your Practice?
Why checking ChatGPT once tells you almost nothing, what decides whether AI tools name your practice in an answer, and why that is a trust problem more than a technical one. Plus the 40 to 60 word rule and how to tell whether the work is landing.
Includes: free AI Readiness Checklist.
Real People Book More Patients
Why stock and AI images miss the mark, even when you feed them photos of your own team, and how to capture real photo and video of your practice instead. What to film, how to shoot it on a phone, and the five videos to start with.
Includes: free DIY Video Guide.
The New Patient Journey
How patients actually find and choose a practice now, the four moments that decide whether someone books, and a live 10-second homepage test.
Includes: free AI Readiness Checklist.
Beyond Stock: Capturing Video That Connects
How to film content that builds trust, whether you are doing it in house or ready to book a professional shoot with our help.
Includes: filming best practices guide and a starter shot list.
See every session we have run in the webinar replay library →
Every replay plays in full, free.
The guides and checklists are free too. We send those by email so you have them to keep.
Private Webinars & Trainings
Interested in a private training for your team or organization?
We offer custom webinars and marketing workshops for elective healthcare groups, franchise teams, and local practice networks—delivered virtually or in-person.
Why Practices Trust Our Webinars
Strategy designed for elective healthcare marketing, with real examples, frameworks, and takeaways,
plus actionable ideas that don’t require a huge team.