7 Steps to Take to Prepare Your Practice for COVID-19 featured image

7 Steps to Take to Prepare Your Practice for COVID-19

With the ongoing COVID-19 pandemic, medical practices and businesses everywhere are having to figure out what to do. Do you close your doors temporarily? Minimize…

Brandi Musgrave

March 24, 2020

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How One Ophthalmologist Successfully Split from a Practice to Start His Own featured image

How One Ophthalmologist Successfully Split from a Practice to Start His Own

When physicians walk away from a medical practice, they don’t always get to take their patients with them. This was the case for an ophthalmologist…

jon

February 11, 2019

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How An Eyecare Practice Significantly Increased LASIK Numbers in 1 Year featured image

How An Eyecare Practice Significantly Increased LASIK Numbers in 1 Year

Just as individuals need to mix up their workout regimens avoid hitting a plateau, ophthalmology practices need to mix up their marketing efforts to keep…

jon

January 16, 2019

Targeted Marketing Success Starts with Your Database featured image

Targeted Marketing Success Starts with Your Database

If your business has had poor results from targeted marketing campaigns, the problem may stem from your data. Maintaining a clean customer or prospect database…

jon

November 5, 2018

Flex Season is Upon Us. Is Your Practice Ready? featured image

Flex Season is Upon Us. Is Your Practice Ready?

As the end of 2018 draws near, so does the time frame in which to use Flexible Spending Account (FSA) funds. If you have a…

jon

October 12, 2018

Facebook: Stars are Fading; Words Exploding featured image

Facebook: Stars are Fading; Words Exploding

If your business has a Facebook page, take note. Facebook announced on August 6, 2018 that they were eliminating the 5-star business rating system in…

jon

October 8, 2018

Yes, Bad Online Reviews Will Hurt Your Business! featured image

Yes, Bad Online Reviews Will Hurt Your Business!

Step out of your business owner role for a moment and into the mind of a new customer (or patient if you own a medical…

jon

August 27, 2018

How One Eyecare Practice Increased Leads by 170% in 1.5 Years featured image

How One Eyecare Practice Increased Leads by 170% in 1.5 Years

A large eyecare practice located in northern Virginia contacted Fast Track Marketing in July of 2015 to discuss marketing strategies to improve their lead flow…

jon

May 21, 2018

Why Sales Training is Important For Your Practice featured image

Why Sales Training is Important For Your Practice

If your elective procedure surgery schedule leaves you lots of time to check your Facebook account and catch up on your medical journal reading, your…

jon

August 7, 2017