7 Steps to Take to Prepare Your Practice for COVID-19
With the ongoing COVID-19 pandemic, medical practices and businesses everywhere are having to figure out what to do. Do you close your doors temporarily? Minimize…
March 24, 2020
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How One Ophthalmologist Successfully Split from a Practice to Start His Own
When physicians walk away from a medical practice, they don’t always get to take their patients with them. This was the case for an ophthalmologist…
February 11, 2019
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How An Eyecare Practice Significantly Increased LASIK Numbers in 1 Year
Just as individuals need to mix up their workout regimens avoid hitting a plateau, ophthalmology practices need to mix up their marketing efforts to keep…
January 16, 2019
Targeted Marketing Success Starts with Your Database
If your business has had poor results from targeted marketing campaigns, the problem may stem from your data. Maintaining a clean customer or prospect database…
November 5, 2018
Flex Season is Upon Us. Is Your Practice Ready?
As the end of 2018 draws near, so does the time frame in which to use Flexible Spending Account (FSA) funds. If you have a…
October 12, 2018
Facebook: Stars are Fading; Words Exploding
If your business has a Facebook page, take note. Facebook announced on August 6, 2018 that they were eliminating the 5-star business rating system in…
October 8, 2018
Yes, Bad Online Reviews Will Hurt Your Business!
Step out of your business owner role for a moment and into the mind of a new customer (or patient if you own a medical…
August 27, 2018
How One Eyecare Practice Increased Leads by 170% in 1.5 Years
A large eyecare practice located in northern Virginia contacted Fast Track Marketing in July of 2015 to discuss marketing strategies to improve their lead flow…
May 21, 2018
Why Sales Training is Important For Your Practice
If your elective procedure surgery schedule leaves you lots of time to check your Facebook account and catch up on your medical journal reading, your…
August 7, 2017