Customs…behaviors…traditions…routines……habits! No matter what you call them, your practice has habits. The question is: are your habits creating positive vibes for your practice…or negative ones?…
FastTrack Marketing
September 8, 2014
Every elective surgery practice has habits: acquired behavior patterns regularly followed until they have become almost involuntary. Whether you realize it or not, your practice…
September 2, 2014
Positive customer service phone calls don’t typically go viral, but the bad ones do (most recently, Comcast). Callers to your practice have the technical knowledge…
August 25, 2014
Telephone interactions in your elective surgery practice are vitally important to your reputation and your bottom line. Every time your staff answers or makes a…
August 18, 2014
Even with the ease and convenience of the internet, the phone is still one of the most powerful components of an elective surgery practice. But…
August 11, 2014
Every phone call coming into – and going out of – your practice is a sales opportunity. However, not every person you speak to on…
August 4, 2014
You don’t have to have the largest marketing budget of all your competitors to be the most successful elective surgery practice in your area. If…
July 28, 2014
Converting a prospect into a loyal elective surgery patient is all about winning over that person. You cannot leave the consultation process to chance; every…
July 21, 2014
When you provide your patients with a truly positive experience during consultations, you have a greater chance at encouraging them to take the next step…
July 14, 2014
You use advertising and marketing tactics to get people to know your elective surgery practice. And maybe you are successful in getting people in the…
July 7, 2014