Tracking Your Marketing Results
If you’ve ever attended a marketing seminar or have ever hired a marketing firm for your elective surgery practice, you have undoubtedly been told to…
July 6, 2015
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Video Blog: Handling the Price Objection
“How much does it cost?” These five little words can make or break your practice. We all know elective surgery isn’t cheap; but the end…
June 30, 2015
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Make Every Summer Lead Count
Summer is typically a slow time of year for elective surgery practices. Most people would rather enjoy the warmer summer months with family and friends…
June 30, 2015
Is Summer the Start of Slow Surgery Season?
For some elective surgery practices, the start of summer can signify the start of slow surgery season. With summer vacations, breaks from school and a…
June 9, 2015
What Google’s Latest SEO Update Means for Your Practice
Google released a significant algorithm upgrade on April 21, 2015. This change now gives priority to websites that are mobile-friendly, meaning they are easily read…
May 20, 2015
Samples of Digital Patient Education Materials
More than anything, your patients want information. Sometimes elective surgery practices forget that patients aren’t as intimately knowledgeable about procedures like LASIK and breast augmentation…
May 20, 2015
Going Digital with Patient Education
You know that your elective medical procedures can greatly improve your patients’ quality of life and self-confidence. But these words are not enough to sway…
May 6, 2015
How to Create a Buzz about New Technologies or Treatments in Your Practice
Course will share effective ways to launch and promote new technologies or treatments in your practice. Focus will be on identifying the right target audience…
April 30, 2015
Event/Sponsorship Marketing: Tips to Make Your Sponsorship Dollars Equate to More Patients
Course will teach how to choose events to sponsor that not only advocate community support but will also promote your practice to your target audiences.
April 29, 2015
How to Effectively Evaluate and Promote New Physicians to Your Practice
Course will outline the most effective ways to 1) evaluate new physicians joining your practice, and 2) promote their specialties within your practice. Methods taught…
April 27, 2015