Video Blog: Handling the Price Objection “How much does it cost?” These five little words can make or break your practice. We all know elective surgery isn’t cheap; but the end results of your procedures can truly change a person’s life. How do you help prospective patients understand this while also handling any price objections? Watch this video to see an example of discussing cost with a potential LASIK vision correction patient. To learn more about sales training techniques, contact Brandi Musgrave at303-447-9192 or email@example.com.