Jimmy Buffet Approach to Marketing Your Practice
Jimmy Buffet has been long adored by many fans for his “simple” songs of a laid-back island lifestyle and humorous events. “Margaritaville,” “Cheeseburger in Paradise”…
November 11, 2014
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Marketplace Research is Essential for Growth
If you want your elective surgery practice to grow, you can’t exist in a vacuum. No, we’re not talking the Dyson or Hoover varieties that…
November 3, 2014
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Why Smart Phones Could be Ruining Your Practice
Early in 2014, mobile devices comprised 55% of Internet usage in the United States, overtaking PC usage. While much of this traffic was geared toward…
October 6, 2014
Last Chance for “Habits” Webinar
Smoking…road rage…fingernail chewing… …these are obvious bad habits, but can you recognize subtle bad habits in your elective surgery practice? If you don’t make a…
September 22, 2014
7 Ways to Stand Out From Your Competition
As an elective surgery provider, you are faced with the challenge of differentiating your practice from the dozens of seemingly similar practices in your area.
September 15, 2014
Do Your Habits Make You Stand Out in a Good Way…or Bad?
Customs…behaviors…traditions…routines……habits! No matter what you call them, your practice has habits. The question is: are your habits creating positive vibes for your practice…or negative ones?…
September 8, 2014
What Habits Do You Have in Your Practice?
Every elective surgery practice has habits: acquired behavior patterns regularly followed until they have become almost involuntary. Whether you realize it or not, your practice…
September 2, 2014
Don’t Let Your Calls Go Viral
Positive customer service phone calls don’t typically go viral, but the bad ones do (most recently, Comcast). Callers to your practice have the technical knowledge…
August 25, 2014
What Messages Are You Sending Through the Phone Line?
Telephone interactions in your elective surgery practice are vitally important to your reputation and your bottom line. Every time your staff answers or makes a…
August 18, 2014
Add Phone Power to Your Practice’s Super Strengths
Even with the ease and convenience of the internet, the phone is still one of the most powerful components of an elective surgery practice. But…
August 11, 2014