Why Smart Phones Could be Ruining Your Practice Early in 2014, mobile devices comprised 55% of Internet usage in the United States, overtaking PC usage. While much of this traffic was geared toward apps, this indicates a significant shift toward mobile usage for Internet access for searches, communication and entertainment. 55% of American adults have a smart phone; 42% own a tablet. (Pew Research) If you are like most elective surgery practices, you jumped on the Internet bandwagon years ago. You probably have a professionally-designed and (hopefully) well-written website. Problems arise when you haven’t recently updated your site and it is still only designed for viewing on a large PC monitor. With the popularity of smaller screens,viewing your website on a smart phone or tablet may be extremely difficult and cumbersome. Your site must be optimized to accommodate these smaller screens and provide an easy viewing experience. Why? 40% of mobile users will click another mobile result if a site is not mobile-friendly. (Icebreaker Consulting) If potential patients cannot view your website on a smaller screen, you are essentially pushing them to go to your competitors who offer a better online experience. With adiscouraging online presence, you will have fewer leads from your website, fewer patients and therefore a decreased bottom line. A mobile-friendly site is one that is easy to read on mobile devices such as smart phones and tablets. It should contain the same information as a full website, have simple navigation and calls-to-action to entice visitors to delve deeper into your site. There are different ways to make your site mobile-friendly – we will be discussing the latest trend in websites and responsive design in our upcoming 30-minute medical marketing webinar. Register now for “Responsive Websites: Do You Really Need One for Your Practice?” on Oct. 24 at 12:00pm EDT or Oct. 28 at 3:30pm EDT.