Do You Really Understand Your Practice?

How confident are you in the effectiveness of your elective surgery practice in each of these areas:

  • Website as a powerful lead generation tool (generating 30% of leads or more)
  • Efficiency of your staff in converting leads and consultations to surgeries (70% or more)
  • Online reputation in social media and review sites (at least 10 good reviews for every 1 bad review)
  • Strong competitive differences from other practices in your market
  • Effectiveness of your outbound marketing efforts

If you do not feel 100% confidence in these areas – or worse, you aren’t sure – you may not really understand your practice…and you may be throwing money out the window.

Elective surgery practices often spend thousands of dollars every month to “keep up with the Jones’” (their competitors) in marketing efforts, but see very little return on their investments. This can be for many different reasons, including:

  • Poor website design or content
  • Absence of staff sales skills to help patients overcome their objections to surgery
  • Plethora of negative chatter about the practice online that outshines other marketing efforts
  • Lack of differentiators (besides price) that make your practice the “obvious” choice in your specialty
  • Sending the wrong marketing messages to the wrong audiences using the wrong mediums

Sometimes it’s hard to see the “forest for the trees” when it comes to analyzing your own practice. Sometimes it takes an objective third party to provide in-depth practice analysis to identify where your practice is falling short and where it is excelling. Only then can you begin to make changes that will have a positive impact on your bottom line.

At Fast Track Marketing, we offer a free “surface level” analysis to help elective surgery practices collect information to determine the efficiencies of their current marketing efforts. This information is compared with similar data from practices around the country in similarly-sized markets. The information helps you determine if you are spending too much for the results you are getting or if you are right on track.

To provide a more in-depth look into your practice, we also offer aComprehensive Practice Analysis & Strategic Planning Program. This is a fee-based program that has four segments:

  • Media & Messaging Analysis
  • Results Tracking & Reporting
  • Competitive Analysis
  • Onsite Practice Analysis

We partner with your practice to not only identify problem areas but also recommend solutions.

It is absolutely essential to the success of your practice that you truly understand how your practice is operating: internally, externally and “virtually.” Whether you let Fast Track help you, obtain help from a different source or tackle the task in-house, make sure that gathering this information is a priority for your practice in 2015.

To learn more about the free Practice Analysis package, contact Brandi Musgrave at 303-447-9192 or brandi@fast-trackmarketing.com