Jimmy Buffet Approach to Marketing Your Practice Jimmy Buffet has been long adored by many fans for his “simple” songs of a laid-back island lifestyle and humorous events. “Margaritaville,” “Cheeseburger in Paradise” and others bring a smile to our faces and are tunes that spark people to sing along. However, in a book called Jimmy Buffet and Philosophy, the musician’s works are examined to reveal a deeper philosophical side, including issues such as the meaning of community, personal identity, nature, beauty, pleasure and responsibility. Two of these issues, community and personal identity, are at the core of market analysis. When you analyze your elective surgery marketplace, you are learning: About the community you serve What the people in your community want/need How your practice is viewed to outsiders How you compare to your competitors Some people view market analysis as a time-consuming and labor-intensive process. Jimmy Buffet has been quoted as saying: “Searching is half the fun: life is much more manageable when thought of as a scavenger hunt as opposed to a surprise party.” The professionals at Fast Track Marketing view market analysis as rewarding exploration, not drudgery. It’s gratifying to uncover gems of information that can be used to help you use your marketing budget more effectively, increase patients to your practice and ultimately increase your bottom line. You need a solid plan of action to start market analysis. Start by learning tips to analyze your own marketplace during our next elective surgery marketing webinar: “5 Ways to Analyze Your Marketplace & Why it is Vital to Your Bottom Line” on Nov. 19 at 4:30pm EST.