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Make Every Summer Lead Count

Summer is typically a slow time of year for elective surgery practices. Most people would rather enjoy the warmer summer months with family and friends – not be cooped up indoors recovering from a procedure. With this in mind, your staff must be fully prepared to convert as many elective surgery leads as possible that come in during the summer – especially if you want to maintain healthy revenue numbers.

Whether your practice focuses on general eye care, LASIK, cataract surgery, facial aesthetics or cosmetic surgery, there are certain common denominators that can keep every elective surgery patient from moving forward with a procedure:

  • Fear of something bad happening
  • Affording the procedure
  • General uncertainty about technologies and surgeon experience/results

You don’t have to view June, July and August as a lost cause. These months are the perfect time to analyze your internal processes to:

  • Improve your overall patient experience
  • Identify problem areas that may cause patients to turn away
  • Enhance your staff’s sales skills to address objections
  • Increase surgery conversion rates

You may need an unbiased viewpoint to truly identify shortcomings and mold your practice into a well-oiled machine. This is where a marketing firm with elective surgery sales training and practice analysis experience can make a real difference to your bottom line. It shouldn’t be a one-time event, but rather an ongoing relationship that can grow and change as your practice becomes more successful.

Fast Track Marketing can provide these services for your practice. To learn more, contact Brandi Musgrave at 303-447-9192 or