Best Way to Make Your Holiday Campaigns More Effective

Even though it’s only October, and you probably have Halloween costumes and parties on your mind, now is the time to start planning your December holiday campaigns. Your options are seemingly endless when it comes to increasing your lead flow and surgery numbers during the holiday season. Some ideas include:

  • Offering significant holiday discounts on your services
  • Donating a portion of your earnings to local charities
  • Holding contests to win free procedures
  • Planning holiday open houses or special events with discounts
  • Having Black Friday or Cyber Monday specials
  • Giving free gifts with every consultation or surgery booked

Holiday campaigns can be very effective…if you promote them in the right way. To gain maximum exposure for your holiday campaign, focus on communicating through every medium that is available such as:

  • Internet radio ads on stations like Pandora
  • Announcements on your website
  • Targeted email communications
  • Social media announcements on your Facebook page and Twitter accounts
  • Pay-per-click advertisements online
  • Blogs
  • Flyers and posters in your office for existing patients
  • Public relations efforts with local businesses, radio stations, TV stations, etc.
  • Traditional radio spots, if cost-effective

The more you spread your message through a variety of mediums, the more people you will reach and the more successful your campaign will be. Gone are the days when you could advertise in one single medium to boost leads. Many of the marketing efforts mentioned above can be accomplished with very little cost; you just need to invest the time necessary to make these methods fruitful. (Sorry…we had to use that word…we’re already thinking about holiday fruitcakes!)

Fast Track Marketing has helped dozens of clients launch successful holiday campaigns. If your staff is too overwhelmed to do everything in-house – or you want that professional touch – contact us to learn how we can help. Contact Brandi Musgrave at 303-447-9192 or brandi@fast-trackmarketing.com.