Your website is often your first impression to prospective patients and their friends and family members. In the 1980s, and even the 1990s, if…
FastTrack Marketing
September 4, 2017
As an elective surgery provider, you are faced with the challenge of differentiating your practice from the dozens of seemingly similar practices in your area.
August 28, 2017
Marketing your practice should be easy, right? Just run a couple of advertisements in your local newspaper, online, on your local radio or on a…
August 21, 2017
You don’t need celebrity endorsements to create effective elective surgery ads. “I have always believed that writing advertisements is the second most profitable form of…
August 14, 2017
If your elective procedure surgery schedule leaves you lots of time to check your Facebook account and catch up on your medical journal reading, your…
August 7, 2017
We often hear elective surgery practices say that they’ve tried marketing in the past, but it doesn’t work. Well, that IS true, if you’re not…
July 31, 2017
Back in the ’90s, country music artist Bonnie Raitt didn’t know how right she was when she sang: People are talkin’, talkin’ ’bout people……
July 24, 2017
If every one of your website visitors converted into a patient, you’d never be able to leave the office. We admit it’s unrealistic to expect…
July 17, 2017
Investigators NEED Education! Provide them with what they want and they will choose you when they are ready. What do you know about your prospective…
July 10, 2017
What makes a prospect take action? There are millions of elective surgery prospects in the United States, but how do you take those in your…
July 3, 2017