Are Your Patient Leads Going Up or Down?
Marketing your practice should be easy, right? Just run a couple of advertisements in your local newspaper, online, on your local radio or on a well-seen billboard. It actually can be that easy…but that doesn’t mean it will be effective. And it doesn’t mean that you will have flocks of patients racing to your doors.
Willy-nilly marketing simply doesn’t work for the long haul. It may give you a temporary spike in patient leads, but ultimately you will waste thousands of dollars if you don’t have a strategic marketing plan in place.
With Do-It-Yourself Marketing, you may not be making the best use of your
marketing budget. You may be making decisions based on:
- Recommendations from ad sales people
- Doing the same things your competition is doing
- Following advice from an article you read
- Ideas from internal staff
While these decisions may occasionally produce great results, you can’t expect to sustain the growth of your practice without having a solid, yet flexible, marketing foundation holding up your practice.
If your practice has been spending a good deal of money on advertising and marketing, but your patient lead counts are stagnating or down, it’s time to take a step back and analyze your methods. DIY methods are often more cost-effective when it comes to things like home improvement or crafting. However, when you take marketing your practice in your own hands, you must be sure that you are spending your budget wisely.
Need help? Contact Brandi Musgrave (303-731-2634) or schedule a meeting online today.