How to Make Your Physician Referrals Skyrocket
You know – and your patients know – that not every physician can provide every type of medical service. Patients appreciate and trust their physicians…
March 6, 2015
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Why Cost-Per-Lead and Cost-Per-Surgery Matter
If you spend money on marketing your practice every month, do you know your average cost-per-lead and cost-per-surgery? Do you track these statistics every month…
February 17, 2015
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Case Study: Sales Training
“I am bombarded with ‘opportunities’ to grow our practice, get more leads, convert more patients. If I listened to them all I would never be able…
February 10, 2015
Do You Really Understand Your Practice?
How confident are you in the effectiveness of your elective surgery practice in each of these areas: Website as a powerful lead generation…
February 4, 2015
More Reasons Why e-Newsletters are a Good Vehicle to Drive Patients to Your Doors
In our last email, we talked about the value of e-newsletters for your practice. Here are some additional reasons why incorporating e-newsletters into your marketing…
January 20, 2015
Reasons to Reinstate e-Newsletters in Your Practice
If you are looking for a way to power-up your practice’s outbound marketing tactics in 2015 for a low cost, consider integrating (or reintroducing) electronic…
January 7, 2015
Case Study: Personalized Internet Radio Ads
Pandora is free, personalized internet radio that allows you to stream the music of your choice from your computer, laptop, smart phone, tablet, car or…
January 7, 2015
What’s So Great About Market Analysis?
Marketplace analysis…market research… Many elective surgery practices do not employ market analysis tactics within their practice-building strategies. If you view market research as just another…
November 17, 2014