Case Study: Personalized Internet Radio Ads
Pandora is free, personalized internet radio that allows you to stream the music of your choice from your computer, laptop, smart phone, tablet, car or…
January 7, 2015
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What’s So Great About Market Analysis?
Marketplace analysis…market research… Many elective surgery practices do not employ market analysis tactics within their practice-building strategies. If you view market research as just another…
November 17, 2014
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Jimmy Buffet Approach to Marketing Your Practice
Jimmy Buffet has been long adored by many fans for his “simple” songs of a laid-back island lifestyle and humorous events. “Margaritaville,” “Cheeseburger in Paradise”…
November 11, 2014
Marketplace Research is Essential for Growth
If you want your elective surgery practice to grow, you can’t exist in a vacuum. No, we’re not talking the Dyson or Hoover varieties that…
November 3, 2014
Why Smart Phones Could be Ruining Your Practice
Early in 2014, mobile devices comprised 55% of Internet usage in the United States, overtaking PC usage. While much of this traffic was geared toward…
October 6, 2014
Last Chance for “Habits” Webinar
Smoking…road rage…fingernail chewing… …these are obvious bad habits, but can you recognize subtle bad habits in your elective surgery practice? If you don’t make a…
September 22, 2014
7 Ways to Stand Out From Your Competition
As an elective surgery provider, you are faced with the challenge of differentiating your practice from the dozens of seemingly similar practices in your area.
September 15, 2014
Do Your Habits Make You Stand Out in a Good Way…or Bad?
Customs…behaviors…traditions…routines……habits! No matter what you call them, your practice has habits. The question is: are your habits creating positive vibes for your practice…or negative ones?…
September 8, 2014
What Habits Do You Have in Your Practice?
Every elective surgery practice has habits: acquired behavior patterns regularly followed until they have become almost involuntary. Whether you realize it or not, your practice…
September 2, 2014
Don’t Let Your Calls Go Viral
Positive customer service phone calls don’t typically go viral, but the bad ones do (most recently, Comcast). Callers to your practice have the technical knowledge…
August 25, 2014
