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Case Study: Power of Responsive Website Design

One of Fast Track Marketing’s newest clients had been “living” with a very outdated website for years. Two months ago this client went live with a brand new responsive website design. A responsive website design is one that automatically adjusts to fit any screen size. This allows your website to be easily viewed – and easily read – on small smart phone screens, medium size tablet screens or on larger desktop screens.

While there were unfortunately no previous Google Analytics statistics to compare to, the results of this new responsive website design are extremely impressive for our client:

  • Bounce rate: 45.96%
  • Average time on site: 2:56 minutes
  • Number of pages per visit: 3.48
  • New visitors: 26.5%
  • Returning visitors: 73.5%

Compare some of these statistics to your own Google Analytics. How does your elective surgery practice website stack up? You may not think your website is important enough to upgrade, but these incredible statistics show how much more your website could be with a responsive design.

To learn more about incorporating responsive design to your practice’s website, contact Brandi Musgrave at 303-447-9192 or