Early in 2014, mobile devices comprised 55% of Internet usage in the United States, overtaking PC usage. While much of this traffic was geared toward…
FastTrack Marketing
October 6, 2014
Smoking…road rage…fingernail chewing… …these are obvious bad habits, but can you recognize subtle bad habits in your elective surgery practice? If you don’t make a…
September 22, 2014
As an elective surgery provider, you are faced with the challenge of differentiating your practice from the dozens of seemingly similar practices in your area.
September 15, 2014
Customs…behaviors…traditions…routines……habits! No matter what you call them, your practice has habits. The question is: are your habits creating positive vibes for your practice…or negative ones?…
September 8, 2014
Every elective surgery practice has habits: acquired behavior patterns regularly followed until they have become almost involuntary. Whether you realize it or not, your practice…
September 2, 2014
Positive customer service phone calls don’t typically go viral, but the bad ones do (most recently, Comcast). Callers to your practice have the technical knowledge…
August 25, 2014
Telephone interactions in your elective surgery practice are vitally important to your reputation and your bottom line. Every time your staff answers or makes a…
August 18, 2014
Even with the ease and convenience of the internet, the phone is still one of the most powerful components of an elective surgery practice. But…
August 11, 2014
Every phone call coming into – and going out of – your practice is a sales opportunity. However, not every person you speak to on…
August 4, 2014
You don’t have to have the largest marketing budget of all your competitors to be the most successful elective surgery practice in your area. If…
July 28, 2014