Video Blog: Clicks vs. Impressions
If you are confused between paying for clicks and paying for impressions in pay-per-click advertising, watch our short video to learn how to differentiate between…
August 18, 2015
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Need a New Q4 Marketing Idea? Read on!
If you are struggling with new ideas to incorporate into your marketing plan for Q4, here is a great one that you may not have…
August 15, 2015
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Video Education Case Study: Give Patients Multiple Ways to Engage With Your Message
Not everyone learns the same way: some people need to learn by reading…others by doing (hands-on)…and others by listening/watching. Your elective surgery website should be…
August 11, 2015
Video Blog: Video Testimonials
Can video testimonials really help boost your practice? Watch this short video to find out.
July 28, 2015
Tracking Your Marketing Results (part 2 of 2)
Where are you spending your marketing dollars to promote your practice? And how do you know which ones are effective? Marketing comes in many forms.
July 28, 2015
How One Client Grew Their Practice by Capitalizing on Digital Marketing & More
Several years ago, a LASIK and cataract surgery practice in Rapid City, South Dakota, began realizing that their traditional advertising channels were not producing the…
July 13, 2015
Tracking Your Marketing Results
If you’ve ever attended a marketing seminar or have ever hired a marketing firm for your elective surgery practice, you have undoubtedly been told to…
July 6, 2015
Video Blog: Handling the Price Objection
“How much does it cost?” These five little words can make or break your practice. We all know elective surgery isn’t cheap; but the end…
June 30, 2015
Make Every Summer Lead Count
Summer is typically a slow time of year for elective surgery practices. Most people would rather enjoy the warmer summer months with family and friends…
June 30, 2015
How One Practice Increased Physician Referrals
The Eye Center of Northern Colorado (ECNC) had been successfully using their website as a main lead generation source. The site was (and still is)…
June 16, 2015