Slip into a Fitbit Mentality with Your Elective Surgery Marketing
We all know people who wear Fitbits: they become obsessed with tracking their steps, heart rate, calories burned, etc. This isn’t a bad thing; in fact, closely monitoring all of your daily activities can help you determine where you are falling short in your healthy lifestyle goals and it may prompt you to move more and eat less.
It’s the same with promoting your elective surgery practice. If you take a Fitbit mentality and track the efforts of your marketing successes or failures on a regular basis, you should be able to increase your return on investment (ROI).
Consider these analogies:
- You think that walking your kids to and from school is about 1,000 steps…but it turns out it’s only 500. You’ll have to walk to school twice as much as you thought in order to meet that goal. You wouldn’t have known that without your trusty Fitbit.
- Now, let’s say you invest $5,000 in Pay-Per-Click (PPC) advertising and expect to get 100 leads. In reality you only get 20 leads. Without tracking the effectiveness of the ad, how will you know if your money was well spent? How will you know what went wrong so you can change it in the future?
At Fast Track Marketing, we not only help our clients create and implement great marketing strategies but we also monitor the results of those efforts. What works in one market may not work in another; only by trying different methods and looking at the results can we hone in on the best strategies for every unique client.