The Power of Infographics
Infographics are the latest and greatest way to display information...
February 9, 2016
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Ophthalmic Practice- LASIK and IOLS
A full service ophthalmology clinic with attention on LASIK and Premium IOL conversions wanted to increase their LASIK surgery numbers while maintaining their current advertising budget and increase their Premium IOL conversions within their cataract patients.
January 6, 2016
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Top 7 Picks for 2016 Marketing Trends
No one can truly predict what marketing trends will really take off in 2016, but the Fast Track Marketing team has a pretty good idea…
November 26, 2015
Marketing to the Ages
When you are designing your marketing campaigns, you must be mindful of the target audience you are hoping to attract. You may need vastly different…
November 26, 2015
How to Use Bid Management Strategies in Pay-Per-Click Advertising
In one of our last blogs we talked about Google AdWords and how Pay-Per-Click (PPC) advertising on Google and other search…
November 19, 2015
Happy Birthday, Google AdWords!
Google AdWords celebrated 15 years of success in October. Back in 2000, AdWords had 350 advertisers. Today that number has grown to 1 million, making…
November 5, 2015
Client Success Story: How Online Radio Resulted in a 62% Lead Increase
If you are currently mapping out your media buy strategies for 2016, we recommend that you consider online radio. At Fast Track we are continuing to…
November 5, 2015
What Interconnectivity Means for Marketing Your Practice
Are your elective surgery marketing efforts interconnected with each other? Are you promoting harmony throughout your messages? No, we are not talking about musical chords…
October 20, 2015
Video Blog: Google Snack Pack Shake-Up
Google recently changed some of their search engine optimization (SEO) code. They are calling it the Google Snack Pack. Watch this short video to learn…
October 20, 2015
Best Way to Make Your Holiday Campaigns More Effective
Even though it’s only October, and you probably have Halloween costumes and parties on your mind, now is the time to start planning your December…
October 6, 2015