2 Ways to Capture Millennials’ Attention

The millennial generation (those born between 1980 and the mid-2000s) is used to having information right at their fingertips – anytime they want it. They are the largest U.S. population today, so it’s important to use technology to your advantage when trying to reach this important segment. In this blog we are identifying 2 important methods to incorporate into marketing your elective surgery practice:

  1. Responsive website design
  2. Videos

Responsive Websites for Elective Surgery

Responsive websites are not just a luxury today: they are a necessity. Google rewards websites that are mobile friendly by moving them to the top of search results because these sites give a better user experience for people using smart phones. Is your site mobile friendly? If you’re not sure, take a test by clicking here.

Smart phones are like an appendage for most people (especially millennials) – they are always with us, providing 24/7 access to information and entertainment. If you are lucky enough to capture the attention of millennials with your marketing, but then drive them to a website that is impossible to read on a small screen without zooming and repositioning, you can kiss those leads goodbye. It is absolutely essential that you provide easy-to-access information and a responsive website design can do just that.

Videos for Elective Surgery

Let’s go back to that “capture the attention” aspect of connecting with millennials. You have mere seconds to get your message across and often words won’t do the trick. This is where video can bridge the gap. It’s often more attractive to simply watch a 1-minute video rather than read through text on a screen. Here are some stats from Hubspot on the popularity of videos:

  • Online video now accounts for 50% of all mobile traffic
  • 55% of people watch online videos every day: 78% watch videos online every week

You can incorporate videos on your website, emails or social media posts to:

  • Educate about your services with doctor interviews
  • Showcase the benefits of your services
  • Feature patient testimonials

Fast Track Marketing has created responsive websites and videos for dozens of elective surgery clients…just like yours. Contact us today to start connecting with millennials on their level with these tools. Contact Brandi Musgrave at 303-447-9192 or brandi@fast-trackmarketing.com. You can also schedule a meeting online by clicking here.