Making a Great 1st Impression – The Phone Call
A positive patient experience extends beyond your office doors. While you probably (hopefully) place a great deal of effort to make patients in your…
January 8, 2018
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Converting More Of Those Consults Into Paying Surgeries
You use advertising and marketing tactics to get people to know your elective surgery practice. And maybe you are successful in getting people…
January 2, 2018
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Debating Whether To Do The Marketing Yourself or Outsource…
Marketing your elective surgery practice should be easy, right? Just run a couple of advertisements in your local newspaper, online, on your local…
December 26, 2017
Creating Ads Isn’t As Easy As 1-2-3, There Is A Science Behind It
Advertising has changed. In the past, you ran ads that the majority of the people in your target market would see. There were limited media…
December 18, 2017
No Marketing Plan = Disappointing Marketing Results
It used to be that word-of-mouth advertising and an occasional print ad would do the trick to get patients in the door. Today patients are…
December 11, 2017
Reach More Consumers Through Your Website
Eighty-five percent of consumers use the internet to find businesses. This stat is probably no big surprise to you. But did you know that 25% of…
December 4, 2017
Help Potential Patients Overcome their Objections to Elective Surgery
Fear…Cost…Confusion… These are some of the major “objections” that keep potential patients from making the leap toward elective surgery. Regardless of your specialty (LASIK, plastic…
November 27, 2017
Help Your Patients Realize That Cheaper Isn’t Always Better
When it comes to elective surgery, the two main elective surgery obstacles people must overcome are Price and Fear. As an elective surgery doctor, it’s your…
November 20, 2017
Want More of your Patient Consults to Result in Patient Surgeries?
Some elective surgery practices call it an Evaluation, some call it a Screening, and others call it a Consultation… No matter how you slice it,…
November 13, 2017
Many “Cold” Leads in Your Database Are Actually Warm – Even Hot!
A huge percentage – some say 90% – of people who contact your elective surgery practice via phone or online, aren’t really ready to take action.
November 6, 2017