2 Main Reasons Why Prospects Don’t Become Patients: Fear and Money
Having a necessary medical surgery is scary enough (not to mention expensive). Why would someone elect to have a surgery? As a medical professional, you…
May 15, 2017
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Measuring Your Marketing Effectiveness
Landing pages can tell you how well (or not) your marketing is doing. Are you spending a lot of money on advertising and marketing, with…
May 8, 2017
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Make Sure Your Website is The Top Result
Search Engine Optimization (SEO) is key to attracting new patients to your website. SEO is utilized to improve a website’s visibility on search engines like…
May 1, 2017
Creating Action from Your Website Visitors
Potential patients come to your website, looking for education about your services. Powerful content provides them with exactly what want. But don’t stop there! Give…
April 24, 2017
First Impressions
Your first impression to your patients and prospective patients is your website. Most of you would have thought it was how people answered the phones…
April 17, 2017
The Importance of an Internal Referring Doctor Relationship Champion
A referral network from other doctors can be a great source of new patients for any of your services, especially the elective ones. However, you’re…
April 14, 2017
Do Your Messages Resonate? Three Ways to Communicate More Meaningfully.
Guest post written by Brigitte Granger, Product Manager at Rendia. When you’re speaking to patients, do you ever feel like you’re talking to…
April 10, 2017
48% of Website Visitors Should Be Taking Some Action On Your Website…Are They?
Research concludes that over 2/3 of people research online before they buy. This includes those interested in elective procedures. Take these 3 specific actions to…
April 4, 2017
When Your Marketing Fails, Who’s To Blame?
Most marketing plans fail not because the idea is bad but because it was misguided. There are actually five major steps to marketing elective surgery…
March 28, 2017
Wanting More Patients? You May Be Sitting On Them!
While there are undoubtedly tens of thousands of potential patients beyond your front door, some of your hottest prospects are already sitting right there in…
March 21, 2017