First Impressions
Your first impression to your patients and prospective patients is your website. Most of you would have thought it was how people answered the phones…
April 17, 2017
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The Importance of an Internal Referring Doctor Relationship Champion
A referral network from other doctors can be a great source of new patients for any of your services, especially the elective ones. However, you’re…
April 14, 2017
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Do Your Messages Resonate? Three Ways to Communicate More Meaningfully.
Guest post written by Brigitte Granger, Product Manager at Rendia. When you’re speaking to patients, do you ever feel like you’re talking to…
April 10, 2017
48% of Website Visitors Should Be Taking Some Action On Your Website…Are They?
Research concludes that over 2/3 of people research online before they buy. This includes those interested in elective procedures. Take these 3 specific actions to…
April 4, 2017
When Your Marketing Fails, Who’s To Blame?
Most marketing plans fail not because the idea is bad but because it was misguided. There are actually five major steps to marketing elective surgery…
March 28, 2017
Wanting More Patients? You May Be Sitting On Them!
While there are undoubtedly tens of thousands of potential patients beyond your front door, some of your hottest prospects are already sitting right there in…
March 21, 2017
Help Your Prospects Build Trust
Generating a lead or an inquiry may be the result of considerable thought, effort and expense. However, it is only the FIRST STEP as far…
March 14, 2017
Don’t Be The Lowest Bidder For Elective Procedures
Spending hundreds of thousands of dollars on equipment and hard earned certificates is futile, unless you have enough patients to generate a respectable profit. So…
March 7, 2017
Elective Surgery Conversion Rates in an Imperfect World
We don’t live in a perfect world. You probably already know that. That’s why successful practices spend money on advertising and marketing: Online…
February 28, 2017
Your Website: Build It And They Will Come
That’s the famous quote from Field of Dreams. In the movie, they were talking about building a baseball field in the middle of a corn…
February 21, 2017