Are Your Patient Leads Going Up or Down?
Marketing your practice should be easy, right? Just run a couple of advertisements in your local newspaper, online, on your local radio or on a…
August 21, 2017
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All Ads Are Not Created Equal
You don’t need celebrity endorsements to create effective elective surgery ads. “I have always believed that writing advertisements is the second most profitable form of…
August 14, 2017
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Why Sales Training is Important For Your Practice
If your elective procedure surgery schedule leaves you lots of time to check your Facebook account and catch up on your medical journal reading, your…
August 7, 2017
Why marketing doesn’t always work
We often hear elective surgery practices say that they’ve tried marketing in the past, but it doesn’t work. Well, that IS true, if you’re not…
July 31, 2017
You Need to Know How—or if—People are Talkin’ ‘Bout You Online
Back in the ’90s, country music artist Bonnie Raitt didn’t know how right she was when she sang: People are talkin’, talkin’ ’bout people……
July 24, 2017
Convert More of Your Website “Window Shoppers” Into Patients
If every one of your website visitors converted into a patient, you’d never be able to leave the office. We admit it’s unrealistic to expect…
July 17, 2017
How to Reach Your Prospects
Investigators NEED Education! Provide them with what they want and they will choose you when they are ready. What do you know about your prospective…
July 10, 2017
The Key to More Surgeries
What makes a prospect take action? There are millions of elective surgery prospects in the United States, but how do you take those in your…
July 3, 2017
Turning Lost Patients Into Leads
What is a lead worth? According to Johnson & Johnson Vision (previously AMO) studies, the average practice spends $250-$350 per lead. I think it is important…
June 26, 2017
Use Tracking Measures to Find Out If Your Marketing Is Working
There are a few simple measures to take to measure the effectiveness of your marketing campaigns. Whether you are a small or large practice, the…
June 19, 2017