The Key to More Surgeries
What makes a prospect take action? There are millions of elective surgery prospects in the United States, but how do you take those in your…
July 3, 2017
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Turning Lost Patients Into Leads
What is a lead worth? According to Johnson & Johnson Vision (previously AMO) studies, the average practice spends $250-$350 per lead. I think it is important…
June 26, 2017
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Use Tracking Measures to Find Out If Your Marketing Is Working
There are a few simple measures to take to measure the effectiveness of your marketing campaigns. Whether you are a small or large practice, the…
June 19, 2017
Quiz: How Many Messages Do You See Daily?
Answer: 5,000! The average person sees an astounding 5,000 marketing messages each and every day. It’s not humanly possible to read – or even to…
June 12, 2017
Want More Patients? Feed Your Patient Pipeline with External Referral Sources
Whether you are sponsoring a local marathon, crafting a vast network of referring primary care physicians or teaming up with a local business, there are…
May 30, 2017
2 Main Reasons Why Prospects Don’t Become Patients: Fear and Money
Having a necessary medical surgery is scary enough (not to mention expensive). Why would someone elect to have a surgery? As a medical professional, you…
May 15, 2017
Measuring Your Marketing Effectiveness
Landing pages can tell you how well (or not) your marketing is doing. Are you spending a lot of money on advertising and marketing, with…
May 8, 2017
Make Sure Your Website is The Top Result
Search Engine Optimization (SEO) is key to attracting new patients to your website. SEO is utilized to improve a website’s visibility on search engines like…
May 1, 2017
Creating Action from Your Website Visitors
Potential patients come to your website, looking for education about your services. Powerful content provides them with exactly what want. But don’t stop there! Give…
April 24, 2017