Creating Ads Isn’t As Easy As 1-2-3, There Is A Science Behind It Advertising has changed. In the past, you ran ads that the majority of the people in your target market would see. There were limited media outlets. People didn’t have the resources at their fingertips to research things like elective surgery on their own. Messaging was all about branding and looking cool. It’s probably safe to assume that you have fierce competition in the elective surgery market in your geographical area. In order to stay competitive, you have to advertise your practice in one of the dozens of mediums available today (internet, social media, radio, TV, newspapers, billboards, etc.). Today people have an abundance of resources…as well as too many options competing for their “eyes” – their attention. They need to be spoken to on a more “human” level with ads that move their hearts and minds toward your specialty. Today you have to work hard to hook people with your messages and make potential patients in your area only have eyes for your ads. But it’s not enough to simply throw an ad together and hope for the best. Today people are bombarded with visual and audio marketing messages and images. Did you know that an average person sees an astounding 5,000 marketing messages each and every day. It’s not humanly possible to read – or even to notice – every message you see. People cannot pay attention to each and every one. So if your ad isn’t crafted in a way that breaks through the clutter and makes them take notice, your marketing will fall flat. You will be wasting your efforts and your money. Take a look at (or listen to) the latest advertisement you ran for your elective surgery practice. It can be a print ad, a billboard, aradio spot, an online ad…anything. Really look at it. Do you think the ad is compelling enough to make a lot of potential patients raise their hands and say, “Yes, I want to know more about how your practice can help me see better / look better / be more confident”? Be objective. If you think your ads need a little work, give us a call to do it for you. It is necessary to set your practice apart from your direct competitors as well as distinguish your practice – your service specialty – from every other company, product, event, etc. competing for the attention of your potential patients. You need a solid ad strategy. There is an advertising formula that can help you increase the effectiveness of your ads. To learn more about what Fast Track Marketing can offer to you or how to increase the effectiveness of your ads, contact Brandi Musgrave at 303-731-2634 or email her at brandi@fast-trackmarketing.com.