When it comes to elective surgery, the two main obstacles people must overcome are Price and Fear. As an elective surgery doctor, it’s your job to…
FastTrack Marketing
October 16, 2017
It is easier to convert surgeries from leads known as “low hanging fruit”, such as from patient referrals. It is much tougher to convert those…
October 9, 2017
An elective surgery practice’s counselor is the key component to taking advantage of advertising dollars spent. It does not matter how many leads are generated,…
October 2, 2017
Whether you are a small or large practice, the importance of tracking your marketing efforts is huge and essential to running a successful practice. Many…
September 25, 2017
Any elective surgery practice can easily spend thousands upon thousands of dollars in media advertising. The cost of TV continues to grow,…
September 18, 2017
As we come out of the dog days of summer, it is difficult to think about anything other than the need for immediate surgeries. This is…
September 11, 2017
Your website is often your first impression to prospective patients and their friends and family members. In the 1980s, and even the 1990s, if…
September 4, 2017
As an elective surgery provider, you are faced with the challenge of differentiating your practice from the dozens of seemingly similar practices in your area.
August 28, 2017
Marketing your practice should be easy, right? Just run a couple of advertisements in your local newspaper, online, on your local radio or on a…
August 21, 2017
You don’t need celebrity endorsements to create effective elective surgery ads. “I have always believed that writing advertisements is the second most profitable form of…
August 14, 2017