If your elective procedure surgery schedule leaves you lots of time to check your Facebook account and catch up on your medical journal reading, your…
FastTrack Marketing
August 7, 2017
We often hear elective surgery practices say that they’ve tried marketing in the past, but it doesn’t work. Well, that IS true, if you’re not…
July 31, 2017
Back in the ’90s, country music artist Bonnie Raitt didn’t know how right she was when she sang: People are talkin’, talkin’ ’bout people……
July 24, 2017
If every one of your website visitors converted into a patient, you’d never be able to leave the office. We admit it’s unrealistic to expect…
July 17, 2017
Investigators NEED Education! Provide them with what they want and they will choose you when they are ready. What do you know about your prospective…
July 10, 2017
What makes a prospect take action? There are millions of elective surgery prospects in the United States, but how do you take those in your…
July 3, 2017
What is a lead worth? According to Johnson & Johnson Vision (previously AMO) studies, the average practice spends $250-$350 per lead. I think it is important…
June 26, 2017
There are a few simple measures to take to measure the effectiveness of your marketing campaigns. Whether you are a small or large practice, the…
June 19, 2017
Answer: 5,000! The average person sees an astounding 5,000 marketing messages each and every day. It’s not humanly possible to read – or even to…
June 12, 2017
June 5, 2017