Evaluating your website for success featured image

Evaluating your website for success

Your website is often your first impression to prospective patients and their friends and family members.   In the 1980s, and even the 1990s, if…

jon

September 4, 2017

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Your Website: Build It And They Will Come

That’s the famous quote from Field of Dreams.  In the movie, they were talking about building a baseball field in the middle of a corn…

jon

February 21, 2017

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The Most Important 5 Seconds featured image

The Most Important 5 Seconds

Five seconds that can mean a flow of patients into your practice – or an empty reception. These five seconds take place virtually anywhere outside of…

jon

January 31, 2017

I’m Searching For An Answer…and I Want It NOW! featured image

I’m Searching For An Answer…and I Want It NOW!

That’s the mindset of the average internet user. 75% of US adults go online with queries for just about everything from…

jon

January 9, 2017

Does Your Website Sing the Me, Me, Me Song? featured image

Does Your Website Sing the Me, Me, Me Song?

Does your website speak to your prospects? The personalities of virtually all Americans can be categorized into 4 personality types (personas). 38% are Methodical –…

jon

December 20, 2016

How To Guarantee A Better Future for Your Elective Surgery Practice featured image

How To Guarantee A Better Future for Your Elective Surgery Practice

When marketing, practices typically focus exclusively on the “Now Buyer”, the patient who is ready to decide today, but factually only 5% of inquirers are…

jon

December 12, 2016

Poor Internet Marketing – Big Mistake featured image

Poor Internet Marketing – Big Mistake

Is your Internet Marketing on Set-and-Forget? BIG Mistake. Most practices feel as if marketing itself is a huge project and so therefore, once…

jon

December 1, 2016