Your website is often your first impression to prospective patients and their friends and family members. In the 1980s, and even the 1990s, if…
FastTrack Marketing
September 4, 2017
That’s the famous quote from Field of Dreams. In the movie, they were talking about building a baseball field in the middle of a corn…
February 21, 2017
Five seconds that can mean a flow of patients into your practice – or an empty reception. These five seconds take place virtually anywhere outside of…
January 31, 2017
That’s the mindset of the average internet user. 75% of US adults go online with queries for just about everything from…
January 9, 2017
Does your website speak to your prospects? The personalities of virtually all Americans can be categorized into 4 personality types (personas). 38% are Methodical –…
December 20, 2016
When marketing, practices typically focus exclusively on the “Now Buyer”, the patient who is ready to decide today, but factually only 5% of inquirers are…
December 12, 2016
Is your Internet Marketing on Set-and-Forget? BIG Mistake. Most practices feel as if marketing itself is a huge project and so therefore, once…
December 1, 2016