Stay Marketing Savvy During COVID-19: Seize Opportunities Now featured image

Stay Marketing Savvy During COVID-19: Seize Opportunities Now

Your practice has the opportunity to be more visible than ever online.

Brandi Musgrave

May 4, 2020

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Why SEO is a Marathon – Not a Sprint: A Case Study featured image

Why SEO is a Marathon – Not a Sprint: A Case Study

At Fast Track Marketing, when we launch a new SEO client, we always tell them that SEO is like fitness training. Think of it this…

jon

February 25, 2019

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How One Eyecare Practice Increased LASIK Revenue by 89% featured image

How One Eyecare Practice Increased LASIK Revenue by 89%

Effective marketing and staff training are two of the best ways to boost LASIK revenue in any ophthalmology practice. However, it’s important to remember that…

jon

December 10, 2018

Top 5 Marketing Tactics to Include in Your 2019 Budget featured image

Top 5 Marketing Tactics to Include in Your 2019 Budget

As your elective surgery practice embarks on your end-of-year planning, you may be wondering what types of marketing tactics you should be focusing on for…

jon

November 26, 2018

Don’t Tip Your Black Hat to SEO featured image

Don’t Tip Your Black Hat to SEO

The black top hat is synonymous with magic: a mysterious, cloaked magician pulls a rabbit out of his hat to enthrall audiences of young and…

jon

November 5, 2018

Targeted Marketing Success Starts with Your Database featured image

Targeted Marketing Success Starts with Your Database

If your business has had poor results from targeted marketing campaigns, the problem may stem from your data. Maintaining a clean customer or prospect database…

jon

September 10, 2018

Is Your Google AdWords and SEO Marketing Falling Flat? featured image

Is Your Google AdWords and SEO Marketing Falling Flat?

If you answer Yes to this question, you are not alone. Many companies make attempts at these marketing efforts but see dismal results. The trick…

jon

August 13, 2018

What Day is the Best Day to Send Marketing Messages? featured image

What Day is the Best Day to Send Marketing Messages?

You’ve just completed writing and designing the best marketing email ever. You agonized over each word. You crafted the most amazing subject line ever written.

jon

July 16, 2018

Using the Safety in Numbers Approach to Marketing featured image

Using the Safety in Numbers Approach to Marketing

We all like to think that we make decisions on our own. However, social psychology research has revealed that most of us look at the…

jon

June 18, 2018

6 Design Elements for Your Elective Surgery Website That Will Motivate Visitors to Become Leads featured image

6 Design Elements for Your Elective Surgery Website That Will Motivate Visitors to Become Leads

We don’t need to discuss the importance of having a professional-looking website to promote your elective surgery practice. In a field where people are looking…

jon

June 4, 2018