Media In This Day and Age: What’s the Deal? featured image

Media In This Day and Age: What’s the Deal?

Any elective surgery practice can easily spend thousands upon thousands of dollars in media advertising. The cost of TV continues to grow,…

jon

September 18, 2017

Read Post
Why Is September A Good Time To Start Thinking About Flex Plans? featured image

Why Is September A Good Time To Start Thinking About Flex Plans?

As we come out of the dog days of summer, it is difficult to think about anything other than the need for immediate surgeries.  This is…

jon

September 11, 2017

Read Post
Evaluating your website for success featured image

Evaluating your website for success

Your website is often your first impression to prospective patients and their friends and family members.   In the 1980s, and even the 1990s, if…

jon

September 4, 2017

Are Your Patient Leads Going Up or Down? featured image

Are Your Patient Leads Going Up or Down?

Marketing your practice should be easy, right? Just run a couple of advertisements in your local newspaper, online, on your local radio or on a…

jon

August 21, 2017

All Ads Are Not Created Equal featured image

All Ads Are Not Created Equal

You don’t need celebrity endorsements to create effective elective surgery ads. “I have always believed that writing advertisements is the second most profitable form of…

jon

August 14, 2017

Why marketing doesn’t always work featured image

Why marketing doesn’t always work

We often hear elective surgery practices say that they’ve tried marketing in the past, but it doesn’t work.  Well, that IS true, if you’re not…

jon

July 31, 2017

Convert More of Your Website “Window Shoppers” Into Patients featured image

Convert More of Your Website “Window Shoppers” Into Patients

If every one of your website visitors converted into a patient, you’d never be able to leave the office. We admit it’s unrealistic to expect…

jon

July 17, 2017

How to Reach Your Prospects featured image

How to Reach Your Prospects

Investigators NEED Education!  Provide them with what they want and they will choose you when they are ready. What do you know about your prospective…

jon

July 10, 2017

The Key to More Surgeries featured image

The Key to More Surgeries

What makes a prospect take action? There are millions of elective surgery prospects in the United States, but how do you take those in your…

jon

July 3, 2017

Turning Lost Patients Into Leads featured image

Turning Lost Patients Into Leads

What is a lead worth? According to Johnson & Johnson Vision (previously AMO) studies, the average practice spends $250-$350 per lead. I think it is important…

jon

June 26, 2017