It used to be that word-of-mouth advertising and an occasional print ad would do the trick to get patients in the door. Today patients are…
FastTrack Marketing
December 11, 2017
Whether you are a small or large practice, the importance of tracking your marketing efforts is huge and essential to running a successful practice. Many…
September 25, 2017
Any elective surgery practice can easily spend thousands upon thousands of dollars in media advertising. The cost of TV continues to grow,…
September 18, 2017
As we come out of the dog days of summer, it is difficult to think about anything other than the need for immediate surgeries. This is…
September 11, 2017
Your website is often your first impression to prospective patients and their friends and family members. In the 1980s, and even the 1990s, if…
September 4, 2017
Marketing your practice should be easy, right? Just run a couple of advertisements in your local newspaper, online, on your local radio or on a…
August 21, 2017
You don’t need celebrity endorsements to create effective elective surgery ads. “I have always believed that writing advertisements is the second most profitable form of…
August 14, 2017
We often hear elective surgery practices say that they’ve tried marketing in the past, but it doesn’t work. Well, that IS true, if you’re not…
July 31, 2017
If every one of your website visitors converted into a patient, you’d never be able to leave the office. We admit it’s unrealistic to expect…
July 17, 2017
Investigators NEED Education! Provide them with what they want and they will choose you when they are ready. What do you know about your prospective…
July 10, 2017