Use Tracking Measures to Find Out If Your Marketing Is Working featured image

Use Tracking Measures to Find Out If Your Marketing Is Working

There are a few simple measures to take to measure the effectiveness of your marketing campaigns. Whether you are a small or large practice, the…

jon

June 19, 2017

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Quiz: How Many Messages Do You See Daily? featured image

Quiz: How Many Messages Do You See Daily?

Answer: 5,000! The average person sees an astounding 5,000 marketing messages each and every day. It’s not humanly possible to read – or even to…

jon

June 12, 2017

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Want More Patients? Feed Your Patient Pipeline with External Referral Sources featured image

Want More Patients? Feed Your Patient Pipeline with External Referral Sources

Whether you are sponsoring a local marathon, crafting a vast network of referring primary care physicians or teaming up with a local business, there are…

jon

May 30, 2017

2 Main Reasons Why Prospects Don’t Become Patients: Fear and Money featured image

2 Main Reasons Why Prospects Don’t Become Patients: Fear and Money

Having a necessary medical surgery is scary enough (not to mention expensive). Why would someone elect to have a surgery? As a medical professional, you…

jon

May 15, 2017

The Importance of an Internal Referring Doctor Relationship Champion featured image

The Importance of an Internal Referring Doctor Relationship Champion

A referral network from other doctors can be a great source of new patients for any of your services, especially the elective ones. However, you’re…

jon

April 14, 2017

When Your Marketing Fails, Who’s To Blame? featured image

When Your Marketing Fails, Who’s To Blame?

Most marketing plans fail not because the idea is bad but because it was misguided. There are actually five major steps to marketing elective surgery…

jon

March 28, 2017

Wanting More Patients?  You May Be Sitting On Them! featured image

Wanting More Patients? You May Be Sitting On Them!

While there are undoubtedly tens of thousands of potential patients beyond your front door, some of your hottest prospects are already sitting right there in…

jon

March 21, 2017

Help Your Prospects Build Trust featured image

Help Your Prospects Build Trust

Generating a lead or an inquiry may be the result of considerable thought, effort and expense.  However, it is only the FIRST STEP as far…

jon

March 14, 2017

Don’t Be The Lowest Bidder For Elective Procedures featured image

Don’t Be The Lowest Bidder For Elective Procedures

Spending hundreds of thousands of dollars on equipment and hard earned certificates is futile, unless you have enough patients to generate a respectable profit. So…

jon

March 7, 2017

Elective Surgery Conversion Rates in an Imperfect World featured image

Elective Surgery Conversion Rates in an Imperfect World

  We don’t live in a perfect world. You probably already know that. That’s why successful practices spend money on advertising and marketing: Online…

jon

February 28, 2017