What makes a prospect take action? There are millions of elective surgery prospects in the United States, but how do you take those in your…
FastTrack Marketing
July 3, 2017
What is a lead worth? According to Johnson & Johnson Vision (previously AMO) studies, the average practice spends $250-$350 per lead. I think it is important…
June 26, 2017
There are a few simple measures to take to measure the effectiveness of your marketing campaigns. Whether you are a small or large practice, the…
June 19, 2017
Answer: 5,000! The average person sees an astounding 5,000 marketing messages each and every day. It’s not humanly possible to read – or even to…
June 12, 2017
Whether you are sponsoring a local marathon, crafting a vast network of referring primary care physicians or teaming up with a local business, there are…
May 30, 2017
Having a necessary medical surgery is scary enough (not to mention expensive). Why would someone elect to have a surgery? As a medical professional, you…
May 15, 2017
A referral network from other doctors can be a great source of new patients for any of your services, especially the elective ones. However, you’re…
April 14, 2017
Most marketing plans fail not because the idea is bad but because it was misguided. There are actually five major steps to marketing elective surgery…
March 28, 2017
While there are undoubtedly tens of thousands of potential patients beyond your front door, some of your hottest prospects are already sitting right there in…
March 21, 2017
Generating a lead or an inquiry may be the result of considerable thought, effort and expense. However, it is only the FIRST STEP as far…
March 14, 2017