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2 Main Reasons Why Prospects Don’t Become Patients: Fear and Money

Having a necessary medical surgery is scary enough (not to mention expensive). Why would someone elect to have a surgery? As a medical professional, you know that your procedures can often improve self-confidence and make life easier. That’s why you do what you do.

Your prospects may also know this. But people often get hung up on the roadblocks of “fear” and “money” when they are deciding whether or not to improve their lives through an elective medical procedure.

Watch our video on the Elective Surgery Buying Cycle.

If you take the time to address these valid concerns and continually educate your prospects, you can help them overcome the roadblocks.

One effective way to do this is by sending automated email messages, targeted to where your prospects are in their decision-making process.  Or, provide digital educational e-Books to show them what they should be looking for in a surgeon.


But guess what? You can’t send just one or two messages – you need to build a relationship over time. You must become the trusted source and show prospects you truly care and understand their concerns.  It takes 3 months to 3 years from the time a prospects starts investigating to actually having the surgery.  So, your plan needs to be laid out for long term.


Contact us to learn more on educating, handling objections and increasing conversions.