Targeted email marketing is not dead! If you want to drive more patients to your doors, sending email messages that speak the right language to the right audience is still one of the most effective lead generation methods.
Email marketing yields an average 4,300% return on investment for businesses in the United States.
Source: Direct Marketing Association
Repetition is key when it comes to email marketing. We typically recommend sending a minimum of 3 unique emails to the same audience over several months. Each email should have these components:
- Professionally-written content
- Strong subject line
- Messages that speak to your patients’ hot buttons
- “Responsive” design (layout that automatically adjusts to fit any size screen)
- Clear call-to-action
- Easy unsubscribe option
For every $1 spent on email marketing, the average return on investment is $44.25.
Most importantly, you must track the results of your efforts to know what’s working and what needs to change. There is a lot that goes into email marketing and Fast Track has the elective surgery marketing experience to make it all work for your practice. Contact us today to learn more.
It has been shown that people can take up to five years thinking about/researching LASIK before they are even ready to schedule a consultation.
That’s a long time to “work on” converting LASIK prospects to patients…unless you have an automated email system. Fast Track Marketing has developed an Email Marketing & Scheduling System (EMASS) for LASIK surgery marketing. Our system helps you stay in constant contact with patients throughout their entire LASIK cycle…from their initial contact for information to after their surgery is complete.
Our series of proven-effective email marketing messages help reinforce that your practice truly cares about their overall health and quality of life. The messages help answer common questions and concerns about LASIK so your practice becomes the expert they will turn to when they are ready to take the first step toward LASIK.
Best of all, the system is automated so it requires very little maintenance after it is put in place.
People can live with cataracts for years before they need surgery. Sometimes they aren’t even aware cataracts are to blame for their vision problems. But, as we know, cataracts affect just about everyone at some point in life.
Fast Track Marketing has developed an Email Marketing & Scheduling System (EMASS) for cataract surgery marketing. Our system helps you continually communicate with the older patients in your database, helping them to recognize the signs of cataracts and learn more about cataract surgery.
These are email marketing messages that have been proven time-and-time again to reinforce that your practice truly cares about their vision and their quality of life. The result of the messages is that your practice becomes the practice they will trust when they are ready to have cataract surgery.
Best of all, your staff’s time will be freed up, as the email system is fully automated.
Generating steady streams of physician referrals should be at the top of your priority list. One way to achieve this is through emails to the referring doctor that outlines every step the patient is taking in the elective surgery process. This constant flow of information will keep the doctor in the loop and reassure the practice that you have every intention of returning their patients back to them for follow-up care.
Fast Track Marketing has developed an automated Email Marketing & Scheduling System (EMASS) for physician referrals.
Samples of Automated Email Content to the Referring Doctor:
- Initial patient contact with your practice
- Alert that the patient scheduled a consultation
- Alert that the patient missed his/her consultation
- Notice that the patient scheduled a procedure
- Announcement that the patient completed a procedure
- Note that you recommended the patient return to you for follow-up care
Samples of Automated Email Content to the Patient:
- Congratulations on the successful procedure
- One year anniversary of their procedure
- Importance of follow-up exams with their regular doctor
- How exams preserve their health
- Celebration of their elective surgery anniversary
Doctors spend years developing strong patient relationships. When the time comes for them to refer their loyal patients to your practice, help them feel confident in their decision.
The umbrella terms of cosmetic surgery and plastic surgery encompass a huge array of procedures that can quite literally change a person’s life. Most people don’t just wake up one day and say, “I want cosmetic surgery!” They typically take time to research their options and learn about different techniques to enhance their appearance.
Fast Track Marketing has developed an automated Email Marketing & Scheduling System (EMASS) to help cosmetic surgeons keep in continual contact with their prospective patients. These emails allow doctors to provide education and answers to common questions in quick, easy-to-digest chunks.
The email subjects give you a reason to stay “top-of-mind” in your prospective patients’ minds, so you become the “go to” doctor when they are ready to take the first step.
The best part is that the system is automated so your staff will not be bogged down with minute details of elective surgery email marketing.