Your prospective elective surgery patients are looking for a reason to choose you over your competition. Often people will begin to research their options well before they are ready to take action. When you can nurture these relationships early on, you will begin to develop a bond with these people and strengthen their trust in you.
Regular email marketing gives you the ability to show your prospective patients that you are committed to helping them understand their options and help them become confident that your practice is the best choice to provide their treatment.
If you want to drive more patients to your doors, sending email messages that speak the right language to the right audience is still one of the most effective lead generation methods.
Email marketing yields an average 4,300% return on investment for businesses in the United States.
Source: Direct Marketing Association
Repetition is key when it comes to email marketing. We typically recommend sending a minimum of 3 unique emails to the same audience over several months. Each email should have these components:
- Professionally-written content
- Strong subject line
- Messages that speak to your patients’ hot buttons
- “Responsive” design (layout that automatically adjusts to fit any size screen)
- Clear call-to-action
- Easy unsubscribe option
For every $1 spent on email marketing, the average return on investment is $44.25.
Most importantly, you must track the results of your efforts to know what’s working and what needs to change. There is a lot that goes into email marketing and Fast Track has the elective surgery marketing experience to make it all work for your practice.
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