Your prospective elective surgery patients are looking for a reason to choose you over your competition. Often people will begin to research their options well before they are ready to take action. When you can nurture these relationships early on, you will begin to develop a bond with these people and strengthen their trust in you.
Regular email marketing gives you the ability to show your prospective patients that you are committed to helping them understand their options and help them become confident that your practice is the best choice to provide their treatment.
Take this a step further and automate those emails with MAP: Marketing Automated Program.
MAP is an automated email follow up program designed for LASIK, Cataracts, Cosmetics, Presbyopia or Keratoconus. There are a series of emails that educate and answer your prospects questions, which are sent out periodically over the course of a year.
- Easy to use
- Overcome objections and concerns
- Give "Next Steps" or "Calls-To Actions"
- Target Hot Leads
- Minimal Time Requirement
Be available for when the time is right for every prospect. Every MAP system comes with an online scheduler and a self evaluation tool. So, regardless if they are ready for a consult or just want to take a see if they may be a candidate, you have the steps necessary to increase conversions!
The automated email follow up program is great! Once the patient is in there, it is self-driven. The only thing I have to do is to update it, which takes approximately a minute per patient. The program definitely saves me time in follow up, especially for those window shoppers or people who aren't quite ready for a consult. We know they will come back to us, even if it is years later, because we are consistently in front of them with our emails. -Dana, Tidewater Eye Centers
Give us a call today to see how MAP can automate your leads (303-731-2634).
If you want to drive more patients to your doors, sending email messages that speak the right language to the right audience is still one of the most effective lead generation methods.
Email marketing yields an average 4,300% return on investment for businesses in the United States.
Source: Direct Marketing Association
Repetition is key when it comes to email marketing. We typically recommend sending a minimum of 3 unique emails to the same audience over several months. Each email should have these components:
- Professionally-written content
- Strong subject line
- Messages that speak to your patients’ hot buttons
- “Responsive” design (layout that automatically adjusts to fit any size screen)
- Clear call-to-action
- Easy unsubscribe option
For every $1 spent on email marketing, the average return on investment is $44.25.
Most importantly, you must track the results of your efforts to know what’s working and what needs to change. There is a lot that goes into email marketing and Fast Track has the elective surgery marketing experience to make it all work for your practice.
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