Growth From Inception: One practice’s success
In February 2017, Fast Track Marketing was contracted by a doctor outside Orlando, FL. He was splitting from a group practice and needed a fresh…
March 18, 2019
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Your 2019 Goal: Build a Database That Wants to Hear from You
Email marketing is one of the best ways to grow your ophthalmology practice – but only if you take the time to ensure the database…
December 17, 2018
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Changes to Yelp Review Protocol
If your business has a lot of positive online feedback, it’s probably because your staff has become very savvy at asking your customers to post…
September 24, 2018
Easy Way to Boost and Control Your Online Reputation
Benjamin Franklin once said that “an ounce of prevention is worth a pound of cure.” Today, that statement couldn’t be more relevant when it comes…
May 7, 2018
Standing Out From Your Competition
Every elective surgery practice has habits: acquired behavior patterns regularly followed until they have become almost involuntary. Whether you realize it or not,…
January 22, 2018
Making a Great 1st Impression – The Phone Call
A positive patient experience extends beyond your office doors. While you probably (hopefully) place a great deal of effort to make patients in your…
January 8, 2018
Converting More Of Those Consults Into Paying Surgeries
You use advertising and marketing tactics to get people to know your elective surgery practice. And maybe you are successful in getting people…
January 2, 2018
Reach More Consumers Through Your Website
Eighty-five percent of consumers use the internet to find businesses. This stat is probably no big surprise to you. But did you know that 25% of…
December 4, 2017
Help Potential Patients Overcome their Objections to Elective Surgery
Fear…Cost…Confusion… These are some of the major “objections” that keep potential patients from making the leap toward elective surgery. Regardless of your specialty (LASIK, plastic…
November 27, 2017
Help Your Patients Realize That Cheaper Isn’t Always Better
When it comes to elective surgery, the two main elective surgery obstacles people must overcome are Price and Fear. As an elective surgery doctor, it’s your…
November 20, 2017