Growth From Inception:  One practice’s success featured image

Growth From Inception: One practice’s success

In February 2017, Fast Track Marketing was contracted by a doctor outside Orlando, FL. He was splitting from a group practice and needed a fresh…

Brandi Musgrave

March 18, 2019

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Your 2019 Goal: Build a Database That Wants to Hear from You featured image

Your 2019 Goal: Build a Database That Wants to Hear from You

Email marketing is one of the best ways to grow your ophthalmology practice – but only if you take the time to ensure the database…

jon

December 17, 2018

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Changes to Yelp Review Protocol

If your business has a lot of positive online feedback, it’s probably because your staff has become very savvy at asking your customers to post…

jon

September 24, 2018

Easy Way to Boost and Control Your Online Reputation featured image

Easy Way to Boost and Control Your Online Reputation

Benjamin Franklin once said that “an ounce of prevention is worth a pound of cure.” Today, that statement couldn’t be more relevant when it comes…

jon

May 7, 2018

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Standing Out From Your Competition

Every elective surgery practice has habits: acquired behavior patterns regularly followed until they have become almost involuntary. Whether you realize it or not,…

jon

January 22, 2018

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Making a Great 1st Impression – The Phone Call

A positive patient experience extends beyond your office doors. While you probably (hopefully) place a great deal of effort to make patients in your…

jon

January 8, 2018

Converting More Of Those Consults Into Paying Surgeries featured image

Converting More Of Those Consults Into Paying Surgeries

You use advertising and marketing tactics to get people to know your elective surgery practice. And maybe you are successful in getting people…

jon

January 2, 2018

Reach More Consumers Through Your Website featured image

Reach More Consumers Through Your Website

Eighty-five percent of consumers use the internet to find businesses. This stat is probably no big surprise to you. But did you know that 25% of…

jon

December 4, 2017

Help Potential Patients Overcome their Objections to Elective Surgery featured image

Help Potential Patients Overcome their Objections to Elective Surgery

Fear…Cost…Confusion… These are some of the major “objections” that keep potential patients from making the leap toward elective surgery. Regardless of your specialty (LASIK, plastic…

jon

November 27, 2017

Help Your Patients Realize That Cheaper Isn’t Always Better featured image

Help Your Patients Realize That Cheaper Isn’t Always Better

When it comes to elective surgery, the two main elective surgery obstacles people must overcome are Price and Fear. As an elective surgery doctor, it’s your…

jon

November 20, 2017