Reach More Consumers Through Your Website
Eighty-five percent of consumers use the internet to find businesses.
This stat is probably no big surprise to you. But did you know that 25% of small businesses don’t show up in search results? If your elective surgery website isn’t visible online, you won’t reach as many potential patients as possible…and your bottom line will become stagnant.
There are many reasons why your website may not be as effective as you think it is. Proper search engine optimization (SEO) is just one piece of the puzzle…but there is much more to the picture.
Three out of five people do this: They search for local businesses on their Smart Phones! Why should you care about this stat? Because if your elective surgery website is not optimized for a smaller screen, you will lose out on potential patients.
Think about your own Smart Phone usage. When you pull up a website page that must be magnified and constantly re-positioned in order to read the content, you probably become frustrated and ultimately “bounce” off the site pretty quickly (that’s the bounce rate). However, when you pull up a page that is easy to navigate, has large fonts and few graphics, you may be more likely to actually read what that site has to say. Think a mobile-optimized website might be more attractive to potential patients? You bet it is.
If you’ve put a lot of time and energy into creating a polished website, make sure it’s giving you the ROI you want.
In today’s overly-crowded online landscape, you simply cannot create a website and then wipe your hands of the project and expect it to perform.
- The ways in which search engines “show” your site in search results are changing every day.
- The ways in which you need to optimize both your website front end and back end are changing every day.
- And the ways in which people are searching for your practice are changing every day.