A responsive website is necessary in today's digital landscape. Building your site this way will allow it to automatically adjust the design and content to fit any size screen: PC, laptop, tablet or smartphone. These sites are Google-friendly, easier to read and will reduce your bounce rate.
People today want information…and they want it fast.
“Nearly 60% of web users say they expect a website to load on their mobile phone in three seconds or less, and 74% are only willing to wait five seconds or less for a single web page to load before leaving the site. 50% are only willing to wait five seconds or less for an application to load before exiting.” - 2011 Compuware study
If your site is slow or too difficult to read, you’ll lose their attention.
“A bad experience on a mobile website leaves mobile web users much less likely to return to, or recommend, a particular website. Nearly half of mobile web users are unlikely to return to a website that they had trouble accessing from their phone, and 57% are unlikely to recommend the site.” - 2011 Compuware study
Most practices find frustration every time they need a simple change to their website because they have to go through their web provider and wait until they have time on their production schedule to do it. At Fast Track Marketing, we build our sites to allow the practice easy access into the back end of the site. This allows them to make most changes or additions to the website, at the time that is convenient for them.
Our sites are fully SEO optimized upon build. This is necessary to begin your climb in the SEO world. We say 'begin' because just building a site SEO optimized is not enough. It takes continual work to compete with the local and national competitors.
Prospective patients will respond to information on your website in different ways.
It’s important to offer visitors to your website a variety of ways to learn about your services. You can do this through:
- Traditional written content
- Educational videos
- Testimonial videos
- Online eBooks
The subject matter can be similar in each format, but it allows you to present information in ways that will speak to different people.
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