Jimmy Buffet Approach to Marketing Your Practice featured image

Jimmy Buffet Approach to Marketing Your Practice

Jimmy Buffet has been long adored by many fans for his “simple” songs of a laid-back island lifestyle and humorous events. “Margaritaville,” “Cheeseburger in Paradise”…

FastTrack Marketing

November 11, 2014

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Marketplace Research is Essential for Growth

If you want your elective surgery practice to grow, you can’t exist in a vacuum. No, we’re not talking the Dyson or Hoover varieties that…

FastTrack Marketing

November 3, 2014

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Why Smart Phones Could be Ruining Your Practice

Early in 2014, mobile devices comprised 55% of Internet usage in the United States, overtaking PC usage. While much of this traffic was geared toward…

FastTrack Marketing

October 6, 2014

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Last Chance for “Habits” Webinar

Smoking…road rage…fingernail chewing… …these are obvious bad habits, but can you recognize subtle bad habits in your elective surgery practice? If you don’t make a…

FastTrack Marketing

September 22, 2014

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7 Ways to Stand Out From Your Competition

As an elective surgery provider, you are faced with the challenge of differentiating your practice from the dozens of seemingly similar practices in your area.

FastTrack Marketing

September 15, 2014

Do Your Habits Make You Stand Out in a Good Way…or Bad? featured image

Do Your Habits Make You Stand Out in a Good Way…or Bad?

Customs…behaviors…traditions…routines……habits! No matter what you call them, your practice has habits. The question is: are your habits creating positive vibes for your practice…or negative ones?…

FastTrack Marketing

September 8, 2014

What Habits Do You Have in Your Practice? featured image

What Habits Do You Have in Your Practice?

Every elective surgery practice has habits: acquired behavior patterns regularly followed until they have become almost involuntary. Whether you realize it or not, your practice…

FastTrack Marketing

September 2, 2014

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Don’t Let Your Calls Go Viral

Positive customer service phone calls don’t typically go viral, but the bad ones do (most recently, Comcast). Callers to your practice have the technical knowledge…

FastTrack Marketing

August 25, 2014

What Messages Are You Sending Through the Phone Line? featured image

What Messages Are You Sending Through the Phone Line?

Telephone interactions in your elective surgery practice are vitally important to your reputation and your bottom line. Every time your staff answers or makes a…

FastTrack Marketing

August 18, 2014

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Add Phone Power to Your Practice’s Super Strengths

Even with the ease and convenience of the internet, the phone is still one of the most powerful components of an elective surgery practice. But…

FastTrack Marketing

August 11, 2014