How One Client Grew Their Practice by Capitalizing on Digital Marketing & More
Several years ago, a LASIK and cataract surgery practice in Rapid City, South Dakota, began realizing that their traditional advertising channels were not producing the…
July 13, 2015
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Tracking Your Marketing Results
If you’ve ever attended a marketing seminar or have ever hired a marketing firm for your elective surgery practice, you have undoubtedly been told to…
July 6, 2015
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Video Blog: Handling the Price Objection
“How much does it cost?” These five little words can make or break your practice. We all know elective surgery isn’t cheap; but the end…
June 30, 2015
Make Every Summer Lead Count
Summer is typically a slow time of year for elective surgery practices. Most people would rather enjoy the warmer summer months with family and friends…
June 30, 2015
How One Practice Increased Physician Referrals
The Eye Center of Northern Colorado (ECNC) had been successfully using their website as a main lead generation source. The site was (and still is)…
June 16, 2015
Is Summer the Start of Slow Surgery Season?
For some elective surgery practices, the start of summer can signify the start of slow surgery season. With summer vacations, breaks from school and a…
June 9, 2015
What Google’s Latest SEO Update Means for Your Practice
Google released a significant algorithm upgrade on April 21, 2015. This change now gives priority to websites that are mobile-friendly, meaning they are easily read…
May 20, 2015
Samples of Digital Patient Education Materials
More than anything, your patients want information. Sometimes elective surgery practices forget that patients aren’t as intimately knowledgeable about procedures like LASIK and breast augmentation…
May 20, 2015
How One Cosmetic Practice Increased Surgical Volume by 200%
Advanced Cosmetic Surgery Center is a plastic surgery practice located in Aurora, Colorado. In business for over 30 years, Dr. Joseph Serota and his team…
May 11, 2015
Going Digital with Patient Education
You know that your elective medical procedures can greatly improve your patients’ quality of life and self-confidence. But these words are not enough to sway…
May 6, 2015