How One Cosmetic Practice Increased Surgical Volume by 200%

Advanced Cosmetic Surgery Center is a plastic surgery practice located in Aurora, Colorado. In business for over 30 years, Dr. Joseph Serota and his team realized they were unable to properly handle marketing in-house, which they had been doing for years. As a result:

  • Marketing was inconsistent across all platforms
  • Little attention paid to web presence
  • All messages were discount-focused

Changes Implemented by Fast Track Marketing

In 2013 Fast Track Marketing developed a plan to increase quality leads and improve lead-to-consult and consult-to-surgery conversion rates. We worked with the client to:

  • Update the website and institute web-based call-to-actions
  • Start Search Engine Optimization (SEO) and analysis
  • Initiate website statistical tracking
  • Start Pay-Per-Click (PPC) advertising to drive new eyes to the practice
  • Transition messaging away from discounting to quality of life
  • Implement logical next steps in messaging (procedure-specific webforms)
  • Perform sales training assistance
  • Increase the external advertising budget with targeted email blasts and web-based media solutions

Results

The results of the marketing strategies were outstanding:

  • Surgical volume up 200%
  • Average monthly surgical leads increased from 18 to 62
  • 100% increase in website traffic
  • Bounce rate reduced from 70% to 45%
  • Average of 8 consults scheduled online per month
  • Top three page ranking on location specific and broad match keywords through Google

If your elective surgery practice is struggling with marketing, contact Brandi Musgrave at 303-447-9192 or brandi@fast-trackmarketing.com to learn how we can implement effective strategies to increase your leads and surgeries and improve your online presence.