How One Cosmetic Practice Increased Surgical Volume by 200%

Advanced Cosmetic Surgery Center is a plastic surgery practice located in Aurora, Colorado. In business for over 30 years, Dr. Joseph Serota and his team realized they were unable to properly handle marketing in-house, which they had been doing for years. As a result:

• Marketing was inconsistent across all platforms
• Little attention paid to web presence
• All messages were discount-focused

Changes Implemented by Fast Track Marketing

In 2013 Fast Track Marketing developed a plan to increase quality leads and improve lead-to-consult and consult-to-surgery conversion rates. We worked with the client to:

• Update the website and institute web-based call-to-actions
• Start Search Engine Optimization (SEO) and analysis
• Initiate website statistical tracking
• Start Pay-Per-Click (PPC) advertising to drive new eyes to the practice
• Transition messaging away from discounting to quality of life
• Implement logical next steps in messaging (procedure-specific webforms)
• Perform sales training assistance
• Increase the external advertising budget with targeted email blasts and web-based media solutions
  

Results

The results of the marketing strategies were outstanding:

• Surgical volume up 200%
• Average monthly surgical leads increased from 18 to 62
• 100% increase in website traffic
• Bounce rate reduced from 70% to 45%
• Average of 8 consults scheduled online per month
• Top three page ranking on location specific and broad match keywords through Google

If your elective surgery practice is struggling with marketing, contact Jonna at 303-800-6056 or jonna@www.fast-trackmarketing.com to learn how we can implement effective strategies to increase your leads and surgeries and improve your online presence.