How One Cosmetic Practice Increased Surgical Volume by 200% Advanced Cosmetic Surgery Center is a plastic surgery practice located in Aurora, Colorado. In business for over 30 years, Dr. Joseph Serota and his team realized they were unable to properly handle marketing in-house, which they had been doing for years. As a result: Marketing was inconsistent across all platforms Little attention paid to web presence All messages were discount-focused Changes Implemented by Fast Track Marketing In 2013 Fast Track Marketing developed a plan to increase quality leads and improve lead-to-consult and consult-to-surgery conversion rates. We worked with the client to: Update the website and institute web-based call-to-actions Start Search Engine Optimization (SEO) and analysis Initiate website statistical tracking Start Pay-Per-Click (PPC) advertising to drive new eyes to the practice Transition messaging away from discounting to quality of life Implement logical next steps in messaging (procedure-specific webforms) Perform sales training assistance Increase the external advertising budget with targeted email blasts and web-based media solutions Results The results of the marketing strategies were outstanding: Surgical volume up 200% Average monthly surgical leads increased from 18 to 62 100% increase in website traffic Bounce rate reduced from 70% to 45% Average of 8 consults scheduled online per month Top three page ranking on location specific and broad match keywords through Google If your elective surgery practice is struggling with marketing, contact Brandi Musgrave at 303-447-9192 or brandi@fast-trackmarketing.com to learn how we can implement effective strategies to increase your leads and surgeries and improve your online presence.