What Percent of Prospects are Taking Action on Your Website?
Recent studies conclude that over two-thirds of people research online before they buy; this includes elective surgery prospects.
There are three specific things you need to do to be certain they are choosing YOUR website:
1. Your site needs to be in the top 4 in the organic search region on the major search engines. This is your Search Engine Optimization or SEO efforts at work.
2. Your site should also be one of the sites advertising in the top in the paid search section. This is known as Search Engine Marketing (SEM) or Pay Per Click (PPC). Learn more of how this type of advertising can help you in our previous blog posts, Making Sense of Pay Per Click Advertising Part 1 and Part 2.
3. Your paid ad needs to resonate with prospective patients so that they choose your site to visit for the information they are seeking. Additionally, when they click on your ad, it should go to a unique page that continues to talk about what your ad talked about. Give them all the information they need here to take a next step (financing, info on the doctor & technology, patient testimonials, etc) and then give them an easy next step to take (self evaluation or scheduling an appointment online).
Fast Track Marketing can help you achieve #’s 1 and 2 and, at the lowest cost. Our proven hot button based ads will help you achieve the third and equally important component of an effective Internet Marketing Strategy.
Give us a call to learn more about SEO and PPC. 303-731-2634. Or, schedule a one-on-one meeting today.