Virtually everyone uses search engines online to find information. If you (or your marketing partner) are on top of your game, your practice will be the one found as a solution to their problems. And you’ll be found on the first page of search engine listings.
Every aspect of your practice can be featured through Search Engine Optimization (SEO). The principles are basic…all you have to do is think from the patient’s perspective.
What are they searching for?
What terms would they use to find the elective surgery services you provide?
SEO incorporates your website, for sure, but also video, social media sites, review sites, local business listings to name a few. Essentially, any site that has a mention of your doctor or practice plays a role in your search engine optimization.
Benefits of Strong SEO
- Improves your practice’s visibility on search engines like Google, Yahoo, Bing and others
- Helps your website appear on the first page of search engines, possibly even multiple times, on related keyword searches
- Increases traffic to your website
Our team of SEO experts will start off by evaluating your website to ensure all pages load properly and have no errors in HTML. We update the content of your pages with unique titles and content where necessary to ensure the proper keywords are being used.
We will then develop and implement a plan to improve your SEO:
- Backlink building
- Keyword-rich blogging
- Description, title and meta tags
- Monthly reporting and maintenance
We make recommendations for social media activities, local business listing actions (see below), incorporating video, website calls-to-action and more to increase your SEO standing.
As our Fast Track president says, “The devil is in the detail.” SEO rules are constantly changing and you have to continually monitor your placement, refresh your SEO terms and add new pages to your website to stay on top.
If your website is written and designed effectively, not only will potential patients find you through “organic” online searches but they will schedule a visit.
Think of Local Business Listings as the modern-day form of “Yellow Pages.” The difference is that your elective surgery practice does not have to pay for these listings; in fact, many of these are automatically populated by search engines. And, while this may sound like a good idea on the surface, it can definitely backfire.
Inaccurate and completely incorrect information about your practice may be floating out in cyberspace right now. And the more incorrect information potential patients find, the more frustrated they will become and the less likely they are to become patients.
Fast Track Marketing provides an online monitoring service to help elective surgery practices stay on top of the dozens of local business listings in their geographic area to ensure the information is accurate. (These can change at any time!)
We also help clients claim business listings that are up for grabs on sites like:
Make sure you are accurately represented in Local Business Listings. Contact us to find out how.
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