Virtually everyone uses search engines online to find information. If you (or your marketing partner) are on top of your game, your practice will be the one found as a solution to their problems. And you’ll be found on the first page of search engine listings.
Every aspect of your practice can be featured through Search Engine Optimization (SEO). The principles are basic…all you have to do is think from the patient’s perspective.
What are they searching for?
What terms would they use to find the elective surgery services you provide?
As our Fast Track president says, “The devil is in the detail.” SEO rules are constantly changing and you have to continually monitor your placement, refresh your SEO terms and add new pages to your website to stay on top.
If your website is written and designed effectively, not only will potential patients find you through “organic” online searches but they will schedule a visit.