The Key to More Surgeries
What makes a prospect take action? There are millions of elective surgery prospects in the United States, but how do you take those in your…
July 3, 2017
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Turning Lost Patients Into Leads
What is a lead worth? According to Johnson & Johnson Vision (previously AMO) studies, the average practice spends $250-$350 per lead. I think it is important…
June 26, 2017
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Use Tracking Measures to Find Out If Your Marketing Is Working
There are a few simple measures to take to measure the effectiveness of your marketing campaigns. Whether you are a small or large practice, the…
June 19, 2017
Quiz: How Many Messages Do You See Daily?
Answer: 5,000! The average person sees an astounding 5,000 marketing messages each and every day. It’s not humanly possible to read – or even to…
June 12, 2017
Want More Patients? Feed Your Patient Pipeline with External Referral Sources
Whether you are sponsoring a local marathon, crafting a vast network of referring primary care physicians or teaming up with a local business, there are…
May 30, 2017
2 Main Reasons Why Prospects Don’t Become Patients: Fear and Money
Having a necessary medical surgery is scary enough (not to mention expensive). Why would someone elect to have a surgery? As a medical professional, you…
May 15, 2017
The Importance of an Internal Referring Doctor Relationship Champion
A referral network from other doctors can be a great source of new patients for any of your services, especially the elective ones. However, you’re…
April 14, 2017
When Your Marketing Fails, Who’s To Blame?
Most marketing plans fail not because the idea is bad but because it was misguided. There are actually five major steps to marketing elective surgery…
March 28, 2017
Wanting More Patients? You May Be Sitting On Them!
While there are undoubtedly tens of thousands of potential patients beyond your front door, some of your hottest prospects are already sitting right there in…
March 21, 2017
Help Your Prospects Build Trust
Generating a lead or an inquiry may be the result of considerable thought, effort and expense. However, it is only the FIRST STEP as far…
March 14, 2017