New social media sites are popping up all the time but there are some that work better than others when it comes to your practice. These sites allow the average user an instant connection to all of their friends and family with just the click of a button. Good experiences, as well as bad ones, can be seen by 130 people* in less than 10 seconds. (*The average number of connections a person has on Facebook.) This means that when a patient is overjoyed by their new look or their improved vision, they can instantly upload before and after photos and share them with everyone. Once people see the difference you made for that patient, they are going to search for your practice.
Increase Your Patient Referrals and Tap Into Millennials
Social media is not just a passing fad. Over 300 million people use some sort of social network website daily. In fact, professional social marketing gurus say that you must devote at least 20 hours per week to social media in order to make it effective for your business.
52% of Your Prospects Are Below the Age of 31
If at least 50% of your new patients are not coming from millennials (born after 1981), you are missing a huge opportunity in your marketplace. Effective use of social media has become mandatory, especially when trying to reach younger patients. This younger crowd loves social media sites, and they use these sites to learn much of what they know about current events. You must provide easy ways for casually-interested people to take small steps toward your practice through the internet. And you should have systems that make it easy for happy patients to refer their friends. People in this age group respond best to a referral from a friend which is exactly how social media works.
Regardless of your patients’ ages, having a strong social media presence is vital to the success of your business. You can increase your online presence (and bring in more new patients) through:
- Local Business Listings
- Consumer review sites
- Encouraging patients to post reviews online in video and written formats
Our Social Posting Service
Our daily posting service will give a healthy mix of sales (or self-promotion), education and engaging posts. Each practice has a copy writer dedicated to them to ensure unique posts. They will utilize the practice website and direct people there when appropriate. We can post for you on Facebook, Twitter, Pinterest, Instagram or Google+.
Fast Track Marketing has the expertise to enhance your practice’s social media status and get people talking about you to others. Contact us today to see how quick and easy it can be! Call Brandi at 303.731.2634 or schedule a meeting online.
Videos have really taken center stage for businesses over the past year. It has been proven that adding video to your social sites (and website) can improve your leads and, if tagged appropriately, improve your SEO.
Get Creative with Patient Experience Videos
If you aren’t using videos to advertise your elective surgery practice, you are missing a huge opportunity:
- YouTube has over 800 million unique users each month
- Over 4 billion hours of video are watched each month on this site, and these videos are shared over and over on Facebook, Twitter, email and more
- The world watched 1.46 trillion videos in 2012
Online videos give new life to your patient testimonials. Your patients can express their experiences in video format, allowing you to “advertise” their stories on your website, YouTube or your Facebook page. When search engine optimized, these videos will create more online presence for your practice.
Making videos doesn’t have to cost you much money; in fact, you can get your patients to do most of the work for you. These videos don’t have to be professionally produced, but they do have to be interesting or entertaining.
We will give you the questions to ask and consent forms. Once the video filming is done, upload to us and we will make it into a polished video.
Let Fast Track Marketing help you create search engine optimized patient experience videos. Contact us today to see how quick and easy it can be! Call Brandi at 303.731.2634 or schedule a meeting online
Now, to take a patient experience video a step further, look at doing some live video feeds. Social sites like Facebook, Periscope and Instagram all have live video feeds that get millions of views. Not sure how to get started? Contact us or schedule a meeting online
Video ads are placed on Instagram, Pinterest, Facebook and YouTube and are capturing more and more peoples attention. The unique aspect of using video ads is that in some instances, you don't have to pay for the ad budget until they actually watch 100% of the ad. Contact us or schedule a meeting online to start building your Video Ad campaign.
Now that you have a good foundation of posts on your social media platforms, take it one step further and advertise. There are a variety of ways to advertise, depending on the platform. The great news is that the cost is typically less than any other marketing medium.
- Sponsored posts
- Geo and Demo targeted ads
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