How One Eyecare Practice Increased Leads by 170% in 1.5 Years

A large eyecare practice located in northern Virginia contacted Fast Track Marketing in July of 2015 to discuss marketing strategies to improve their lead flow and to grow their business. The team of experts at Fast Track Marketing quickly got to work in identifying areas that could be improved in this practice’s online marketing strategies, internal staff training, consultation flow and more. Targeted emails were started for this practice in November of 2015. Within 1.5 years, Fast Track Marketing’s strategies have completely turned this business around. In fact, their LASIK schedule is so full, they actually run out of surgery slots some months!

The numbers don’t lie. Take a look at these amazing results:

Leads: 170.5% Increase from 2015 to 2017

  • 2015: 379
  • 2016: 351
  • 2017: 1,025 (online leads only)
  • 2018 to Date: 387 (online leads only in 4 months)

Consultations: 28% increase from 2015 to 2017

  • 2015: 236
  • 2016: 253
  • 2017: 303

Surgeries (Eyes): 16% increase from 2015 to 2017

  • 2015: 252
  • 2016: 273
  • 2017: 294

Website Visitors: 28.8% increase from 2015 to 2017

  • 2015: 26,763
  • 2016: 33,705
  • 2017: 34,492

Website Organic Visitors (Unpaid, SEO Efforts): 28.4% increase from 2015 to 2017

  • 2015: 12,462
  • 2016: 13,657
  • 2017: 15,999

Today, this client is in full marketing mode with Fast Track Marketing. Current projects include:

  • On-going search engine optimization (SEO)
  • Monthly targeted emails
  • Marketing Auto-Pilot System (MAPS)
  • Online scheduling capability
  • New website
  • New online self-evaluations for LASIK and cataract prospects
  • Internet advertising – Google & Facebook pay-per-click (PPC)
  • Social media postings
  • LASIK pre-positioning packet (PPP)
  • Cataract pre-positioning packet (PPP)

The important takeaway here is that improving your lead generation doesn’t happen overnight, but it will happen if you have strong marketing strategies in place and have faith in the process.

Is your practice ready to grow in all aspects of lead generation, consultations and surgeries?

If so, contact the ophthalmology marketing experts at Fast Track Marketing. Ophthalmology marketing has been our specialty since 2004. We know the buying cycle of elective surgery patients and we know the right messages to help them realize the lifestyle benefits of your services. In short, we know the right marketing methods to increase your revenue. Contact Brandi Musgrave at 303-731-2634 or brandi@fast-trackmarketing.com to start the conversation.